hourglass brush
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$36.60avg listing price — sweet spot $15–$100
Price range
Great$5.44–$66.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good630.46avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Good$527K$527K/yr · 359K searches
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hourglass brush is a $527K/yr Amazon United States market (359K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
hourglass brush market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $549K–$732K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
9
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
57%
Top 20: 96%
Open market
0%
- BK BEAUTY28%
- Saie27%
- HOURGLASS23%
- MAANGE20%
- TEOYALL1%
- BS-MALL1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.9×
Top hourglass brush search terms
- hourglass brush115K/yr
- bk beauty 101 foundation brush60K/yr
- saie brush42K/yr
- hourglass brush set24K/yr
- hourglass brushes15K/yr
- hourglass makeup brushes18K/yr
- bk beauty foundation brush13K/yr
- hourglass foundation brush12K/yr
- saie brushes6K/yr
- saie brush set7K/yr
Top hourglass brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BK BEAUTY BRUSHES - 101 CONTOURED FOUNDATION BRUSH - Contoured Foundation Brush - Foundation Makeup Brushes - Face Brush For Liquid Or Cream Foundations
BK BEAUTY$29.854.8★1,750 rev
Saie The Big Liquid Foundation Brush - Soft Multi-Use Makeup Brush for Buffing Blending & Building - Made with Cruelty-Free Synthetic Bristles & Creates a Seamless Finish (1 Count)
Saie$31.114.7★312 rev
MAANGE 20 Pcs Makeup Brushes with Gift Box Double-End Multi-functional Makeup Brushes for Blending Liquid Powder Concealer Cream Blush Buffe CoffeeBrown
MAANGE$29.874.6★1,052 rev
Saie The Double Brush - Dual Ended Makeup Brush For Powder and Cream Formulas - 2 Ultra-Soft Makeup Brushes in 1 for Precise + All-Over Application - Conceal Highlight and Sculpt - Vegan (1 Count)
Saie$30.854.6★62 rev
Hourglass Brush - Veil Powder
HOURGLASS$63.374.2★211 rev
Newest
by launch date
No. 16 Highlighter Brush
HOURGLASS$47.4227 rev
Professional Makeup Brush Set BS-MALL with Travel Case 20PCS Synthetic Makeup Brushes for Foundation Conce aler Blush Powder & Eyeshadow Labeled Face Eye Brushes for Beginners Makeup Artists
BS-MALL$25.567,986 rev
MAANGE 4 PCS Foundation Makeup Brush Set Double-ended Kabuki Contour Brush for Liquid Powder Concealer Cream Cosmetics Blending Blush Face Makeup Tools Kit (Coffee)
MAANGE$15.77210 rev
BK BEAUTY 115 MEDIUM CONTOURED FOUNDATION BRUSH Contoured Foundation Brush for Liquid Makeup - Foundation Makeup Brushes - Face Brush For Liquid Or Cream Foundation
BK BEAUTY$31.6270 rev
Saie Powder Blush Brush - Fluffy Makeup Brush for Cheeks - Ultra-Soft Tapered Bristles for a Precise Diffused Application - For Pressed or Loose Powder Face Makeup Bronzer + Blush - Vegan (1 Count)
Saie$29.1647 rev
Trending
90-day click momentumNo. 16 Highlighter Brush
HOURGLASS$47.424.9★
MAANGE 20 PCS Makeup Brush Set with Bag Double-ended Kabuki Brush Foundation Contour Brush for Liquid Powder Concealer Eye Shadows Cream Cosmetics Blending Blush Face Makeup Tools with Case (Coffee)
MAANGE$32.714.5★
TEOYALL Flat Angled Foundation Brush Large Dense Synthetic Bristles Kabuki Brush for Base Makeup with Liquid Cream Powder
TEOYALL$5.444.7★
Saie The Double Brush - Dual Ended Makeup Brush For Powder and Cream Formulas - 2 Ultra-Soft Makeup Brushes in 1 for Precise + All-Over Application - Conceal Highlight and Sculpt - Vegan (1 Count)
Saie$30.854.6★
BK BEAUTY 115 MEDIUM CONTOURED FOUNDATION BRUSH Contoured Foundation Brush for Liquid Makeup - Foundation Makeup Brushes - Face Brush For Liquid Or Cream Foundation
BK BEAUTY$31.624.8★
What buyers say about hourglass brush
What buyers praise and complain about, mined from review topics.What buyers love
“Quality brush”
“These are excellent and affordable”
“The bristles are soft”
“Good for the price”
“Flawless application every time”
“They hold up nicely”
“Easy to use”
“Blends my blush and concealer flawlessly”
“It cleans easily”
“Perfect size”
What buyers complain about
“Not worth the price AT ALL”
“it fell apart”
“not well made”
“Weird smell”
“It came damaged and used”
“also not as soft as some brushes - still need to try makeup application”
“That is a negative for me to have a face full of hairs”
“Bad brushes”
“they dont work the best”
“bigger than the 109”
Top return reasons
Common questions
- Is hourglass brush profitable to sell on Amazon United States?
- The niche generates $527K/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the hourglass brush niche?
- 6 brands and 9 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in hourglass brush?
- Top complaints mined from reviews: Value For Money, Durability, Quality-Overall. The return rate is 2.4%.
- When does demand for hourglass brush peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 6.9× the quietest.
- What does it cost to enter the hourglass brush niche?
- Listings span $5.44–$66.76; the average listing price is $36.60 (sweet spot $15–$100). The average incumbent carries 630 reviews — the moat a new listing must climb.