Hourglass Brush
FailThe top 5 brands take 99% of clicks, so Hourglass Brush is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $527K/yr359K searches / yr
- 90-day growth
- -6.8%search demand this quarter
- Competition
- 57%top-5 click share · 6 brands · 9 sellers
Flapen Score
Hourglass Brush against its category
The dotted line is the Beauty & Personal Care average. Past it, Hourglass Brush is stronger. Inside it, weaker.
Market
The Hourglass Brush market on Amazon at a glance
Shoppers on Amazon United States searched for Hourglass Brush 359K times last year and spent an estimated $527K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 359K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $527K a year.
- Searches, last 12 months
- 359K
- Growth, 90 days vs prior 90
- -6.8%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $527Ka year
- Peak month
- December6.9× the quietest month
- Top search term
- hourglass brush115K searches a year
02 · Price
A sale here is worth $36.60.
Listings sell for $36.60 on average, from $5.44 to $66.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $36.60 that is $18K to $27K a year per listing.
- Average price
- $36.60inside the $15 to $100 sweet spot
- Price range
- $5.44–$66.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $18K–$27K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87 within Makeup Brushes & Tools. It carries 630 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #87in Makeup Brushes & Tools
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 630per listing
- Listings tracked
- 24
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Hourglass Brush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BK BEAUTY BRUSHES - 101 CONTOURED FOUNDATION BRUSH - Contoured Foundation Brush - Foundation Makeup Brushes - Face Brush For Liquid Or Cream Foundations
- Price
- $29.85
- Rating
- 4.8/5
- Reviews
- 1,750
- Age
- 3y ago

Saie The Big Liquid Foundation Brush - Soft Multi-Use Makeup Brush for Buffing Blending & Building - Made with Cruelty-Free Synthetic Bristles & Creates a Seamless Finish (1 Count)
- Price
- $31.11
- Rating
- 4.7/5
- Reviews
- 312
- Age
- 3y ago

MAANGE 20 Pcs Makeup Brushes with Gift Box Double-End Multi-functional Makeup Brushes for Blending Liquid Powder Concealer Cream Blush Buffe CoffeeBrown
- Price
- $29.87
- Rating
- 4.6/5
- Reviews
- 1,052
- Age
- 1y ago

Saie The Double Brush - Dual Ended Makeup Brush For Powder and Cream Formulas - 2 Ultra-Soft Makeup Brushes in 1 for Precise + All-Over Application - Conceal Highlight and Sculpt - Vegan (1 Count)
- Price
- $30.85
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 2y ago

Hourglass Brush - Veil Powder
- Price
- $63.37
- Rating
- 4.2/5
- Reviews
- 211
- Age
- 7y ago
Trending
estimated 90-day click momentum
No. 16 Highlighter Brush
- Price
- $47.42
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 4mo ago

MAANGE 20 PCS Makeup Brush Set with Bag Double-ended Kabuki Brush Foundation Contour Brush for Liquid Powder Concealer Eye Shadows Cream Cosmetics Blending Blush Face Makeup Tools with Case (Coffee)
- Price
- $32.71
- Rating
- 4.5/5
- Reviews
- 102
- Age
- 1y ago

TEOYALL Flat Angled Foundation Brush Large Dense Synthetic Bristles Kabuki Brush for Base Makeup with Liquid Cream Powder
- Price
- $5.44
- Rating
- 4.7/5
- Reviews
- 1,480
- Age
- 2y ago

Saie The Double Brush - Dual Ended Makeup Brush For Powder and Cream Formulas - 2 Ultra-Soft Makeup Brushes in 1 for Precise + All-Over Application - Conceal Highlight and Sculpt - Vegan (1 Count)
- Price
- $30.85
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 2y ago

BK BEAUTY 115 MEDIUM CONTOURED FOUNDATION BRUSH Contoured Foundation Brush for Liquid Makeup - Foundation Makeup Brushes - Face Brush For Liquid Or Cream Foundation
- Price
- $31.62
- Rating
- 4.8/5
- Reviews
- 70
- Age
- 1y ago
Newest
by launch date
No. 16 Highlighter Brush
- Price
- $47.42
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 4mo ago

Professional Makeup Brush Set BS-MALL with Travel Case 20PCS Synthetic Makeup Brushes for Foundation Conce aler Blush Powder & Eyeshadow Labeled Face Eye Brushes for Beginners Makeup Artists
- Price
- $25.56
- Rating
- 4.5/5
- Reviews
- 7,986
- Age
- 11mo ago

MAANGE 4 PCS Foundation Makeup Brush Set Double-ended Kabuki Contour Brush for Liquid Powder Concealer Cream Cosmetics Blending Blush Face Makeup Tools Kit (Coffee)
- Price
- $15.77
- Rating
- 4.5/5
- Reviews
- 210
- Age
- 1y ago

BK BEAUTY 115 MEDIUM CONTOURED FOUNDATION BRUSH Contoured Foundation Brush for Liquid Makeup - Foundation Makeup Brushes - Face Brush For Liquid Or Cream Foundation
- Price
- $31.62
- Rating
- 4.8/5
- Reviews
- 70
- Age
- 1y ago

Saie Powder Blush Brush - Fluffy Makeup Brush for Cheeks - Ultra-Soft Tapered Bristles for a Precise Diffused Application - For Pressed or Loose Powder Face Makeup Bronzer + Blush - Vegan (1 Count)
- Price
- $29.16
- Rating
- 4.7/5
- Reviews
- 47
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
9
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 96%
Open market
0%
- BK BEAUTY28%
- Saie27%
- HOURGLASS23%
- MAANGE20%
- TEOYALL1%
- BS-MALL1%
Demand
Hourglass Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.9×
Search terms
Top Hourglass Brush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hourglass brush115K/yr
- bk beauty 101 foundation brush60K/yr
- saie brush42K/yr
- hourglass brush set24K/yr
- hourglass brushes15K/yr
- hourglass makeup brushes18K/yr
- bk beauty foundation brush13K/yr
- hourglass foundation brush12K/yr
- saie brushes6K/yr
- saie brush set7K/yr
Reviews and returns
What reviews say buyers love and hate about Hourglass Brush
We read the reviews and the return reasons for every product selling here.
“Not worth the price AT ALL”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hourglass Brush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









