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Hotel Toiletries

Maybe

An estimated 0.5% of orders come back. But the products selling today already average 4.6★, so Hotel Toiletries is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 48
Market size
$455K/yr146K searches / yr
90-day growth
+17.7%search demand this quarter
Competition
35%top-5 click share · 21 brands · 49 sellers

Flapen Score

Hotel Toiletries against its category

The dotted line is the Beauty & Personal Care average. Past it, Hotel Toiletries is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hotel Toiletries market on Amazon at a glance

Shoppers on Amazon United States searched for Hotel Toiletries 146K times last year and spent an estimated $455K. The top 5 brands take 80% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $455K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
+17.7%
Conversion, latest week
5.4%
Market size, estimated
$455Ka year
Top search term
hotel shampoo and conditioner19K searches a year

02 · Price

A sale here is worth $57.84.

Listings sell for $57.84 on average, from $9.17 to $168.16. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $57.84 that is $6K to $14K a year per listing.

Average price
$57.84inside the $15 to $100 sweet spot
Price range
$9.17–$168.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$6K–$14K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #782 within Shampoo & Conditioner Sets. It carries 669 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#782in Shampoo & Conditioner Sets
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
669per listing
Listings tracked
54

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Hotel Toiletries products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

$0$14K$27K$41K$55K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

49

Est. top-5 brand share

80%

Top 20: 99%

Est. top-5 click share

35%

Top 20: 67%

Open market

18%

  • BERGMAN KELLY40%
  • Avistar20%
  • Terra Pure10%
  • R&R Essentials6%
  • HOTEL EMPORIUM, INC.3%
  • Hawaiian Tropic2%

Demand

Hotel Toiletries search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Hotel Toiletries search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hotel shampoo and conditioner19K/yr
  • hotel toiletries14K/yr
  • hotel shampoo14K/yr
  • hotel soaps and toiletries bulk10K/yr
  • hotel shampoo and conditioner bulk9K/yr
  • hotel toiletries bulk set for guests10K/yr
  • airbnb shampoo and conditioner6K/yr
  • hotel amenities7K/yr
  • hotel size shampoo and conditioner6K/yr
  • airbnb toiletries6K/yr

Reviews and returns

What reviews say buyers love and hate about Hotel Toiletries

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Smell”
15%of negative reviews mention “Smell”
0.5%of orders come back
“Smells like dust”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hotel Toiletries questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data