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Hot Styling Brush

Fail

Shoppers spend an estimated $37K a year here, so Hot Styling Brush is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$37K/yr49K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
36%top-5 click share · 29 brands · 110 sellers

Flapen Score

Hot Styling Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Hot Styling Brush is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hot Styling Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Hot Styling Brush 49K times last year and spent an estimated $37K. The top 5 brands take 62% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
2.2%
Market size, estimated
$37Ka year
Peak month
December1.7× the quietest month
Top search term
heat styling brush11K searches a year

02 · Price

A sale here is worth $35.31.

Listings sell for $35.31 on average, from $15.55 to $67.12. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $35.31 that is $0 to $4K a year per listing.

Average price
$35.31inside the $15 to $100 sweet spot
Price range
$15.55–$67.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #95 within Hot-Air Brushes. It carries 13,391 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#95in Hot-Air Brushes
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
13,391per listing
Listings tracked
60

04 · Newcomers

9 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
9Amazon's first-year sales bar
Average brand age
27 months

Products

Top Hot Styling Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

29 falling

Sellers

110

Top-5 brand share

62%

Top 20: 94%

Top-5 click share

36%

Top 20: 66%

Open market

33%

  • Brand 121%
  • Brand 218%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Hot Styling Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Hot Styling Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heat styling brush11K/yr
  • hot styling brush11K/yr
  • 1 inch hot air brush5K/yr
  • 1 inch blow dryer brush for short hair6K/yr
  • travel hot air brush4K/yr
  • hot air brush for short hair 1/2 inch barrel3K/yr
  • vidal sassoon hot air brush2K/yr
  • heated hair styling brush1K/yr
  • heated styling brushes for women3K/yr
  • dual voltage 110/220 hair dryer brush for international travel821/yr

Reviews and returns

What reviews say buyers love and hate about Hot Styling Brush

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Use”
14%of negative reviews mention “Durability”
5.8%of orders come back
“Broke immediately”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hot Styling Brush questions

Answered from the same tracked data.