Hot Star Hair

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

122K

Growth, 90 days vs prior 90

-43.9%

Conversion, latest week

0.5%

Market size, estimated

$70Ka year

Top search term

hot star hair72K searches a year

Listings sell for $112.95 on average, from $78.65 to $174.13. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $112.95 that is $0 to $11K a year per listing.

Average price

$112.95above the $15 to $100 sweet spot

Price range

$78.65–$174.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$11K

Returns

3.4%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #822 within Wigs. It carries 1,370 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

12.8%

Average rank

#822in Wigs

Average rating

4.07 starsAmazon United States average 4.42 stars

Average reviews

1,370per listing

Listings tracked

23

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

21 months