Hot Pink Nail Polish

Shoppers searched for this 630K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +68.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months

630K

Growth, 90 days vs prior 90

+68.4%

Conversion, latest week

3.4%

Market size, estimated

$124Ka year

Peak month

June4.4× the quietest month

Top search term

hot pink nail polish154K searches a year

Listings sell for $5.70 on average, from $1.03 to $15.56. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $5.70 that is $1K to $3K a year per listing.

Average price

$5.70under the $15 to $100 sweet spot

Price range

$1.03–$15.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$1K–$3K

Returns

0.2%of orders · Amazon United States median 2.1%

38% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #309 within Nail Polish. It carries 7,905 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

90%

Out of stock, average day

1.1%

Average rank

#309in Nail Polish

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

7,905per listing

Listings tracked

48

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

56 months