Is hot pink lipstick profitable to sell on Amazon United States?

The niche generates $38K/yr across 58 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the hot pink lipstick niche?

20 brands and 175 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in hot pink lipstick?

Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 0.9%.

When does demand for hot pink lipstick peak?

Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.

What does it cost to enter the hot pink lipstick niche?

Listings span $1.08–$26.05; the average listing price is $6.44 (sweet spot $15–$100). The average incumbent carries 14,665 reviews — the moat a new listing must climb.

hot pink lipstick

Worth a look

Shows low returns (0.9%), but a small market ($38K/yr) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Price range

Okay$1.08–$26.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+11.3%

90-day search growth — must beat 0% to launch

Review moat

Bad14,664.98

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$6.44

avg listing price — sweet spot $15–$100

Market size

Bad$38K

$38K/yr · 126K searches

According to Flapen's Amazon United States niche tracking, hot pink lipstick is a $38K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

hot pink lipstick market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $39K–$52K; units × avg price
Conversion rate: 4.7%
Avg BSR: #130
Page quality: 0%
Prime: 100%
Sponsored: 48%
Out of stock: 4.8%
Avg brand age: 61 months
Avg seller age: 140 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

20 falling

Sellers

175

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

32%

Top 20: 71%

Open market

19%

L.A. COLORS43%
MAYBELLINE11%
COVERGIRL8%
REVLON8%
NYX PROFESSIONAL MAKEUP7%
wet n wild5%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +11.3% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Open Trend

Top hot pink lipstick search terms

hot pink lipstick49K/yr +8.3%6.9% conv.
la colors lipstick31K/yr +20.4%1.7% conv.
bright pink lipstick16K/yr +13.2%5.4% conv.
hot pink lip stain5K/yr +27.6%5.4% conv.
hot pink matte lipstick5K/yr -1.2%4.6% conv.
l a colors lipstick4K/yr +4.9%1.4% conv.
neon pink lipstick5K/yr -12.3%5.2% conv.
l.a. colors lipstick4K/yr +4.5%1.4% conv.
la color lipstick3K/yr +33.6%1.5% conv.
bright lipstick4K/yr +1.9%2.3% conv.

All search terms

Top hot pink lipstick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

L.A. COLORS Moisture Rich Lip Color Dusty Rose CML524

L.A. COLORS$2.144.2★1,686 rev

L.A. COLORS Moisture Rich Lip Color Pink Parfait CML542

L.A. COLORS$2.834.2★1,686 rev

L.A. COLORS Pout Chaser Lipstick Soft Side CLIPC840

L.A. COLORS$1.084.4★1,471 rev

COVERGIRL Exhibitionist Ultra Matte Lipstick Wink Wink Pack of 1

COVERGIRL$7.204.1★3,363 rev

L.A. COLORS Moisture Rich Lip Color Hot Pink CML544

L.A. COLORS$2.424.2★1,686 rev

Newest

by launch date

evpct 1Pcs Hot Pink Matte Lip Liner & Liquid Lipstick Stain Makeup Set for Women Gift Pink Lip Liner Stain Long Lasting Waterproof Smudge Proof Longwear Lips Stick Makeup 24 hours originale 59

evpct$7.943,937 rev

3mo ago

MAKI YIKA Moisture Hot Pink Lipstick for Women Hydrate Tinted Lip Balm

MAKI YIKA$9.702,737 rev

1y ago

Depuplum Pink Lipstick Matte for Women Superstay Long Lasting Lipsticks

Depuplum$9.832,006 rev

1y ago

MAC MACXIMAL Silky Matte Lipstick Candy Yum Yum 0.1 Ounces Pink

MAC$26.05107 rev

2y ago

Depuplum Hot Pink Lipstick Matte for Women Color Stay Long Lasting Lipsticks

Depuplum$9.772,006 rev

2y ago

What buyers say about hot pink lipstick

What buyers praise and complain about, mined from review topics.

What buyers love

Color48%

“rich color”

Value For Money9%

“They are affordable”

Quality-Overall6%

“No complaints”

Moist/Dry5%

“moisturizing”

Soft Feel5%

“It feels very soft”

Durability3%

“It stays on all day”

Brightness/Shine/Glow2%

“provides the shine”

Advertised Vs Actual Product2%

“Just what I wanted”

Ease Of Application1%

“love the application”

Texture/Consistency-Overall1%

“Buttery smooth texture”

What buyers complain about

Color21%

“Color not quite what I expected”

Moist/Dry15%

“Too dry”

Durability8%

“Doesnt last”

Adhesion/Stickiness5%

“It goes on very sticky”

Value For Money4%

“Not worth the money”

Smell3%

“Unbearable smell”

Ease Of Use3%

“Not able to use”

Advertised Vs Actual Product3%

“Definately doesn't look like pics”

Quality-Overall3%

“Cheap quality”

Texture/Consistency-Overall2%

“Not creamy”

Top return reasons

Color56%

Advertised Vs Actual Product13%

Moist/Dry5%

Product Condition3%

Stain Resistance3%

Functionality-Overall3%

Adhesion/Stickiness2%