Hot Pink Lipstick

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

126K

Growth, 90 days vs prior 90

+11.3%

Conversion, latest week

4.7%

Market size, estimated

$38Ka year

Peak month

October2.1× the quietest month

Top search term

hot pink lipstick49K searches a year

Listings sell for $6.44 on average, from $1.08 to $26.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $6.44 that is $644 to $2K a year per listing.

Average price

$6.44under the $15 to $100 sweet spot

Price range

$1.08–$26.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$644–$2K

Returns

0.9%of orders · Amazon United States median 2.1%

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #130 within Lips. It carries 14,665 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

100%

Out of stock, average day

4.8%

Average rank

#130in Lips

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

14,665per listing

Listings tracked

58

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

61 months