Hot Oil Treatment for Hair Dry and Damage

Shoppers searched for this 407K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $666K a year.

Searches, last 12 months

407K

Growth, 90 days vs prior 90

-14.7%

Conversion, latest week

11.3%

Market size, estimated

$666Ka year

Peak month

January1.5× the quietest month

Top search term

hot oil hair treatment137K searches a year

Listings sell for $14.41 on average, from $6.91 to $25.30. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $14.41 that is $43K to $58K a year per listing.

Average price

$14.41under the $15 to $100 sweet spot

Price range

$6.91–$25.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

3,000–4,000

Revenue per listing a year

$43K–$58K

Returns

0.6%of orders · Amazon United States median 2.1%

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #230 within Hair Treatment Oils. It carries 13,538 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#230in Hair Treatment Oils

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

13,538per listing

Listings tracked

8

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

72 months