Hot Comb

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

-19.6%

Conversion, latest week

5.9%

Market size, estimated

$2.9Ma year

Peak month

December1.5× the quietest month

Top search term

hot comb1.3M searches a year

Listings sell for $20.70 on average, from $7.09 to $53.54. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $20.70 that is $83K to $104K a year per listing.

Average price

$20.70inside the $15 to $100 sweet spot

Price range

$7.09–$53.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

4,000–5,000

Revenue per listing a year

$83K–$104K

Returns

4.2%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #212 within Hair Combs. It carries 6,047 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#212in Hair Combs

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

6,047per listing

Listings tracked

27

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

31 months