Horse Detangler
FailThe top 5 brands take 100% of clicks, so Horse Detangler is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $429K/yr194K searches / yr
- 90-day growth
- +7.3%search demand this quarter
- Competition
- 79%top-5 click share · 3 brands · 50 sellers
Flapen Score
Horse Detangler against its category
The dotted line is the Beauty & Personal Care average. Past it, Horse Detangler is stronger. Inside it, weaker.
Market
The Horse Detangler market on Amazon at a glance
Shoppers on Amazon United States searched for Horse Detangler 194K times last year and spent an estimated $429K. All 3 brands take every click. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 11.8% of those searches ended in a purchase.
Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $429K a year.
- Searches, last 12 months
- 194K
- Growth, 90 days vs prior 90
- +7.3%
- Conversion, latest week
- 11.8%
- Market size, estimated
- $429Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- mane and tail detangler spray37K searches a year
02 · Price
A sale here is worth $18.72.
Listings sell for $18.72 on average, from $7.79 to $43.31. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $18.72 that is $19K to $23K a year per listing.
- Average price
- $18.72inside the $15 to $100 sweet spot
- Price range
- $7.79–$43.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $19K–$23K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #388 within Detanglers. It carries 2,135 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 57%
- Out of stock, average day
- 0.0%
- Average rank
- #388in Detanglers
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 2,135per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 91 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 91 months
Products
Top Horse Detangler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Absorbine ShowSheen Hair Polish & Detangler 32oz Spray Bottle Horse and Dog Coat Mane and Tail Instant Detangling & Reduces Hair Breakage for Healthy Grooming & Radiant Shine
- Price
- $17.77
- Rating
- 4.7/5
- Reviews
- 4,010
- Age
- 19y ago

Mane n Tail Mane n tail detangler 2 pack Apple Blossom 24 Fl Ounce
- Price
- $15.98
- Rating
- 4.7/5
- Reviews
- 4,788
- Age
- 6y ago

Absorbine ShowSheen Hair Polish & Detangler 128oz Refill Jug Horse and Dog Coat Mane and Tail Instant Detangling & Reduces Hair Breakage for Healthy Grooming & Radiant Shine
- Price
- $43.31
- Rating
- 4.7/5
- Reviews
- 4,010
- Age
- 18y ago

Mane n Tail Detangler ElIMINATES TANGLES & KNOTS 16 Ounce Sprayer
- Price
- $11.59
- Rating
- 4.6/5
- Reviews
- 2,595
- Age
- 20y ago

Mane n Tail Detangler ElIMINATES TANGLES & KNOTS Refill Gallon
- Price
- $29.95
- Rating
- 4.6/5
- Reviews
- 2,595
- Age
- 19y ago
Trending
estimated 90-day click momentum
Mane n Tail Detangler ElIMINATES TANGLES & KNOTS 16 Ounce Sprayer
- Price
- $11.59
- Rating
- 4.6/5
- Reviews
- 2,595
- Age
- 20y ago

Mane n Tail Mane n tail detangler 2 pack Apple Blossom 24 Fl Ounce
- Price
- $15.98
- Rating
- 4.7/5
- Reviews
- 4,788
- Age
- 6y ago

Mane n Tail Spirit Untamed Detangler Caramel Apple Scented Super Soft Formula for Silky Shiny Hair (3.4 oz)
- Price
- $8.09
- Rating
- 4.6/5
- Reviews
- 154
- Age
- 5y ago

Absorbine ShowSheen Hair Polish & Detangler 128oz Refill Jug Horse and Dog Coat Mane and Tail Instant Detangling & Reduces Hair Breakage for Healthy Grooming & Radiant Shine
- Price
- $43.31
- Rating
- 4.7/5
- Reviews
- 4,010
- Age
- 18y ago

Absorbine ShowSheen Detangler Gel for Coat Mane & Tail Moroccan Argan Oil Tackles Toughest Knots on Horses Dogs & Livestock 4oz
- Price
- $10.98
- Rating
- 4.7/5
- Reviews
- 438
- Age
- 11y ago
Newest
by launch date
Mane n Tail Spirit Untamed Detangler Caramel Apple Scented Super Soft Formula for Silky Shiny Hair (3.4 oz)
- Price
- $8.09
- Rating
- 4.6/5
- Reviews
- 154
- Age
- 5y ago

Mane n Tail Mane n tail detangler 2 pack Apple Blossom 24 Fl Ounce
- Price
- $15.98
- Rating
- 4.7/5
- Reviews
- 4,788
- Age
- 6y ago

Mane n Tail Detangler 32oz Sprayer and Refill Gallon Eliminates Knots & Conditions Hair for Horses & Dogs
- Price
- $41.79
- Rating
- 4.7/5
- Reviews
- 734
- Age
- 7y ago

Absorbine ShowSheen Detangler Gel for Coat Mane & Tail Moroccan Argan Oil Tackles Toughest Knots on Horses Dogs & Livestock 4oz
- Price
- $10.98
- Rating
- 4.7/5
- Reviews
- 438
- Age
- 11y ago

Mane n Tail Hair Strengthener 6oz 2 Pack Daily Leave-In Conditioning Spray for Stronger Healthier Hair Fortifies Nourishes & Protects from Heat & Styling Damage Alcohol-Free Formula
- Price
- $18.86
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
50
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- Mane 'n Tail55%
- Absorbine43%
- Farnam2%
Demand
Horse Detangler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.4×
Search terms
Top Horse Detangler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mane and tail detangler spray37K/yr
- show sheen21K/yr
- mane and tail detangler27K/yr
- horse detangler16K/yr
- show sheen spray for horses12K/yr
- mane n tail detangler12K/yr
- showsheen8K/yr
- horse detangler spray10K/yr
- mane and tail leave in conditioner8K/yr
- horse mane and tail detangler7K/yr
Reviews and returns
What reviews say buyers love and hate about Horse Detangler
We read the reviews and the return reasons for every product selling here.
“This is more like scented water”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Horse Detangler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









