Honey Soap
FailPrices span $3.61–$12.80, mostly outside the sweet spot, so Honey Soap is a Fail.
- Flapen Score
- 33 / 100Ranks 10,341 of 10,978 Beauty & Personal Care niches · −15 vs the category median of 4833
- Market size
- $124K/yr122K searches / yr
- 90-day growth
- -6.1%search demand this quarter
- Competition
- 94%top-5 click share · 6 brands · 23 sellers
Flapen Score
Honey Soap against its category
The dotted line is the Beauty & Personal Care average. Past it, Honey Soap is stronger. Inside it, weaker.
Market
The Honey Soap market on Amazon at a glance
Shoppers on Amazon United States searched for Honey Soap 122K times last year and spent an estimated $124K. The top 5 brands take 97% of clicks. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 13.4% of those searches ended in a purchase.
Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.
- Searches, last 12 months
- 122K
- Growth, 90 days vs prior 90
- -6.1%
- Conversion, latest week
- 13.4%
- Market size, estimated
- $124Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- honey soap31K searches a year
02 · Price
A sale here is worth $7.57.
Listings sell for $7.57 on average, from $3.61 to $12.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $7.57 that is $11K to $15K a year per listing.
- Average price
- $7.57under the $15 to $100 sweet spot
- Price range
- $3.61–$12.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $11K–$15K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #387 within Foot & Hand Care. It carries 18,857 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #387in Foot & Hand Care
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 18,857per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Honey Soap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Softsoap Milk & Honey Scented Liquid Hand Soap Refill 50 Ounce
- Price
- $5.25
- Rating
- 4.6/5
- Reviews
- 21,276
- Age
- 7y ago

Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces
- Price
- $3.61
- Rating
- 4.6/5
- Reviews
- 44,326
- Age
- 4y ago

Softsoap Moisturizing Liquid Hand Soap Milk and Honey 7.5 Fluid Ounce Pack of 6 (Package may vary)
- Price
- $6.92
- Rating
- 4.8/5
- Reviews
- 23,520
- Age
- 8y ago

MRS. MEYERS CLEAN DAY Hand Soap Honeycomb Scent 12.5 Fl Oz Bottle
- Price
- $5.12
- Rating
- 4.6/5
- Reviews
- 1,766
- Age
- 1y ago

T-shin Honey Botanical Soap Bar 100G Handmade Propolis Natural Ingredients Scented Bath Soap for Men& Women Face Body Moisturizing Artisanal Soap with Blistering Net
- Price
- $8.81
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 1y ago
Trending
estimated 90-day click momentum
T-shin Honey Botanical Soap Bar 100G Handmade Propolis Natural Ingredients Scented Bath Soap for Men& Women Face Body Moisturizing Artisanal Soap with Blistering Net
- Price
- $8.81
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 1y ago

Softsoap Moisturizing Liquid Hand Soap Milk and Honey 7.5 Fluid Ounce Pack of 6 (Package may vary)
- Price
- $6.92
- Rating
- 4.8/5
- Reviews
- 23,520
- Age
- 8y ago

MRS. MEYERS CLEAN DAY Hand Soap Honeycomb Scent 12.5 Fl Oz Bottle
- Price
- $5.12
- Rating
- 4.6/5
- Reviews
- 1,766
- Age
- 1y ago

Softsoap Milk & Honey Scented Liquid Hand Soap Refill 50 Ounce
- Price
- $5.25
- Rating
- 4.6/5
- Reviews
- 21,276
- Age
- 7y ago

Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces 2-Pack (Previously Solimo)
- Price
- $8.12
- Rating
- 4.6/5
- Reviews
- 44,326
- Age
- 4y ago
Newest
by launch date
T-shin Honey Botanical Soap Bar 100G Handmade Propolis Natural Ingredients Scented Bath Soap for Men& Women Face Body Moisturizing Artisanal Soap with Blistering Net
- Price
- $8.81
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 1y ago

MRS. MEYERS CLEAN DAY Hand Soap Honeycomb Scent 12.5 Fl Oz Bottle
- Price
- $5.12
- Rating
- 4.6/5
- Reviews
- 1,766
- Age
- 1y ago

Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces
- Price
- $3.61
- Rating
- 4.6/5
- Reviews
- 44,326
- Age
- 4y ago

Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces 2-Pack (Previously Solimo)
- Price
- $8.12
- Rating
- 4.6/5
- Reviews
- 44,326
- Age
- 4y ago

Australian Botanical Soap Manuka Honey with Jojoba Oil 6.6 oz Luxury Soap Bars Enriched with Shea Butter Pack of 1
- Price
- $9.96
- Rating
- 4.6/5
- Reviews
- 2,517
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
23
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- Softsoap62%
- Amazon Basics23%
- Mrs. MEYER'S4%
- T-shin4%
- Australian Botanical Soap4%
- Himalaya3%
Demand
Honey Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Honey Soap search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- honey soap31K/yr
- milk and honey hand soap23K/yr
- soft soap milk and honey10K/yr
- softsoap milk and honey8K/yr
- honey hand soap7K/yr
- honey bar soap6K/yr
- honey soap bar8K/yr
- hand soap milk and honey6K/yr
- jabon de miel4K/yr
- milk and honey hand soap refill5K/yr
Reviews and returns
What reviews say buyers love and hate about Honey Soap
We read the reviews and the return reasons for every product selling here.
“Smells weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Honey Soap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









