honey soap
Skip itPrices mostly outside the sweet spot ($3.61–$12.80) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$124K$124K/yr · 122K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Avg price
Bad$7.57avg listing price — sweet spot $15–$100
Review moat
Bad18,856.88avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad94%top-5 click share — a locked-up shelf
Price range
Bad$3.61–$12.80cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, honey soap is a $124K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 33/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
honey soap market data
- Units sold / yr
- 15K–20K
- avg 1,500–2,000/product
- Revenue / yr
- $114K–$151K
- units × avg price
- Conversion rate
- 13.4%
- Avg BSR
- #387
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 2.6%
- Avg brand age
- 66 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
23
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Softsoap62%
- Amazon Basics23%
- Mrs. MEYER'S4%
- T-shin4%
- Australian Botanical Soap4%
- Himalaya3%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -6.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top honey soap search terms
- honey soap31K/yr
- milk and honey hand soap23K/yr
- soft soap milk and honey10K/yr
- softsoap milk and honey8K/yr
- honey hand soap7K/yr
- honey bar soap6K/yr
- honey soap bar8K/yr
- hand soap milk and honey6K/yr
- jabon de miel4K/yr
- milk and honey hand soap refill5K/yr
Top honey soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Softsoap Milk & Honey Scented Liquid Hand Soap Refill 50 Ounce
Softsoap$5.254.6★21,276 rev
Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces
Amazon Basics$3.614.6★44,326 rev
Softsoap Moisturizing Liquid Hand Soap Milk and Honey 7.5 Fluid Ounce Pack of 6 (Package may vary)
Softsoap$6.924.8★23,520 rev
MRS. MEYERS CLEAN DAY Hand Soap Honeycomb Scent 12.5 Fl Oz Bottle
Mrs. MEYER'S$5.124.6★1,766 rev
T-shin Honey Botanical Soap Bar 100G Handmade Propolis Natural Ingredients Scented Bath Soap for Men& Women Face Body Moisturizing Artisanal Soap with Blistering Net
T-shin$8.814.7★8 rev
Newest
by launch dateT-shin Honey Botanical Soap Bar 100G Handmade Propolis Natural Ingredients Scented Bath Soap for Men& Women Face Body Moisturizing Artisanal Soap with Blistering Net
T-shin$8.818 rev
MRS. MEYERS CLEAN DAY Hand Soap Honeycomb Scent 12.5 Fl Oz Bottle
Mrs. MEYER'S$5.121,766 rev
Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces
Amazon Basics$3.6144,326 rev
Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces 2-Pack (Previously Solimo)
Amazon Basics$8.1244,326 rev
Australian Botanical Soap Manuka Honey with Jojoba Oil 6.6 oz Luxury Soap Bars Enriched with Shea Butter Pack of 1
Australian Botanical Soap$9.962,517 rev
Trending
90-day click momentumT-shin Honey Botanical Soap Bar 100G Handmade Propolis Natural Ingredients Scented Bath Soap for Men& Women Face Body Moisturizing Artisanal Soap with Blistering Net
T-shin$8.814.7★
Softsoap Moisturizing Liquid Hand Soap Milk and Honey 7.5 Fluid Ounce Pack of 6 (Package may vary)
Softsoap$6.924.8★
MRS. MEYERS CLEAN DAY Hand Soap Honeycomb Scent 12.5 Fl Oz Bottle
Mrs. MEYER'S$5.124.6★
Softsoap Milk & Honey Scented Liquid Hand Soap Refill 50 Ounce
Softsoap$5.254.6★
Amazon Basics Liquid Hand Soap Refill Milk and Honey Scent Triclosan-Free pH Balanced Dermatologist Tested 50 Fluid Ounces 2-Pack (Previously Solimo)
Amazon Basics$8.124.6★
What buyers say about honey soap
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing smell”
“Great Value”
“as good as name brands”
“Soft hands”
“It is moisturizing”
“It cleans well”
“The soap lathers nicely”
“Exactly what I wanted”
“works well mixed with water in foam soap dispenser”
“It still cleans well”
What buyers complain about
“Smells weird”
“Must say that I am not looking forward to pouring from them into a soap dispenser”
“Worst Moisturizing Soap”
“Leaked”
“Too watery”
“Soap should be a little thicker”
“Expensive”
“the overall performance has been disappointing”
“My hands dont feel well cleaned”
“Bottle size is crazy big”
Top return reasons
Common questions
- Is honey soap profitable to sell on Amazon United States?
- The niche generates $124K/yr across 8 tracked products. 90-day search growth is -6.1%. Flapen's verdict: Skip it (33/100).
- How competitive is the honey soap niche?
- 6 brands and 23 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in honey soap?
- Top complaints mined from reviews: Smell, Dispensing Mechanism, Moist/Dry. The return rate is 0.1%.
- When does demand for honey soap peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the honey soap niche?
- Listings span $3.61–$12.80; the average listing price is $7.57 (sweet spot $15–$100). The average incumbent carries 18,857 reviews — the moat a new listing must climb.