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Honey Shampoo and Conditioner

Fail

The top 5 brands take 100% of clicks, so Honey Shampoo and Conditioner is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$194K/yr92K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
83%top-5 click share · 2 brands · 44 sellers

Flapen Score

Honey Shampoo and Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Honey Shampoo and Conditioner is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honey Shampoo and Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Honey Shampoo and Conditioner 92K times last year and spent an estimated $194K. All 2 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $194K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
10.8%
Market size, estimated
$194Ka year
Peak month
January2.2× the quietest month
Top search term
whole blends conditioner25K searches a year

02 · Price

A sale here is worth $19.40.

Listings sell for $19.40 on average, from $7.56 to $40.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $19.40 that is $10K to $15K a year per listing.

Average price
$19.40inside the $15 to $100 sweet spot
Price range
$7.56–$40.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #476 within Hair Treatment Oils. It carries 3,874 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#476in Hair Treatment Oils
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
3,874per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
79 months

Products

Top Honey Shampoo and Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 224%

Demand

Honey Shampoo and Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.2×

Search terms

Top Honey Shampoo and Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whole blends conditioner25K/yr
  • honey conditioner27K/yr
  • garnier whole blends conditioner17K/yr
  • garnier honey conditioner8K/yr
  • &honey conditioner6K/yr
  • honey hair conditioner3K/yr
  • honey deep conditioner3K/yr
  • and honey conditioner3K/yr

Reviews and returns

What reviews say buyers love and hate about Honey Shampoo and Conditioner

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Smell”
14%of negative reviews mention “Smell”
0.3%of orders come back
“the smell is pretty strong it smells way too perfumey”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Honey Shampoo and Conditioner questions

Answered from the same tracked data.