Is honey shampoo profitable to sell on Amazon United States?

The niche generates $727K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Skip it (42/100).

How competitive is the honey shampoo niche?

2 brands and 25 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in honey shampoo?

Top complaints mined from reviews: Moist/Dry, Smell, Allergies. The return rate is 0.3%.

When does demand for honey shampoo peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the honey shampoo niche?

Listings span $9.32–$40.33; the average listing price is $26.27 (sweet spot $15–$100). The average incumbent carries 2,742 reviews — the moat a new listing must climb.

honey shampoo

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.27

avg listing price — sweet spot $15–$100

Price range

Great$9.32–$40.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$727K

$727K/yr · 611K searches

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,742.4

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, honey shampoo is a $727K/yr Amazon United States market (611K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

honey shampoo market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: $525K–$657K; units × avg price
Conversion rate: 4.5%
Avg BSR: #480
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 29.0%
Avg brand age: 68 months
Avg seller age: 134 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

& Honey93%
Garnier7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top honey shampoo search terms

honey shampoo126K/yr +18.8%3.9% conv.
honey shampoo and conditioner130K/yr -8.8%4.3% conv.
&honey123K/yr -4.2%2.3% conv.
&honey shampoo36K/yr -18.6%4.3% conv.
& honey70K/yr -19.6%1.9% conv.
honey deep moist shampoo13K/yr +8.4%2.6% conv.
and honey shampoo and conditioner17K/yr -2.2%3.9% conv.
and honey15K/yr -4.8%1.8% conv.
&honey shampoo and conditioner11K/yr +5.7%1.7% conv.
shampoo honey11K/yr +11.6%3.8% conv.

All search terms

Top honey shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

[Genuine Product] &honey Deep Moist Shampoo & Conditioner Set 440mL+450g/14.87.fl.Oz+15.69Oz (Sampoo and Conditioner Set)

& Honey$40.334.7★126 rev

[Genuine Product] &honey Melty Moist Repair Shampoo & Conditioner Set 440mL+450g/14.87.fl.Oz+15.69Oz Sulfate-Free Moisturizing Hair Care Tame Frizz Waves

& Honey$39.634.6★137 rev

& Honey (and Honey) Deep Moist Shampoo 1.0 440ml

& Honey$25.264.4★809 rev

Garnier Whole Blends Honey Treasures Repairing Shampoo and Conditioner Set for Dry Damaged Hair 22 Fl Oz (2 Items) 1 Kit (Packaging May Vary)

Garnier$16.794.7★10,366 rev

Garnier Whole Blends Honey Treasures Repairing Shampoo Hair Repair Formula for Dry Damaged Hair with Acacia Manuka and Lavender Honeys 28 Fl Oz (Packaging May Vary)

Garnier$9.324.8★2,274 rev

Newest

by launch date

[Genuine Product] &honey Deep Moist Shampoo & Conditioner Set 440mL+450g/14.87.fl.Oz+15.69Oz (Sampoo and Conditioner Set)

& Honey$40.33126 rev

3mo ago

[Genuine Product] &honey Melty Moist Repair Shampoo & Conditioner Set 440mL+450g/14.87.fl.Oz+15.69Oz Sulfate-Free Moisturizing Hair Care Tame Frizz Waves

& Honey$39.63137 rev

5mo ago

Garnier Whole Blends Honey Treasures Repairing Shampoo Hair Repair Formula for Dry Damaged Hair with Acacia Manuka and Lavender Honeys 28 Fl Oz (Packaging May Vary)

Garnier$9.322,274 rev

1y ago

Garnier Whole Blends Honey Treasures Repairing Shampoo and Conditioner Set for Dry Damaged Hair 22 Fl Oz (2 Items) 1 Kit (Packaging May Vary)

Garnier$16.7910,366 rev

7y ago

& Honey (and Honey) Deep Moist Shampoo 1.0 440ml

& Honey$25.26809 rev

8y ago

What buyers say about honey shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell30%

“Smells nice and fresh”

Soft Feel15%

“Soft and manageable”

Quality-Overall10%

“Great product, good results”

Value For Money8%

“Worth the money”

Moist/Dry7%

“Hydrating”

Hair Growth4%

“Hair stays silky smooth”

Lather2%

“The shampoo lathers so well”

Hair Styling2%

“my hair looks great”

Suitability Wavy Hair2%

“Wavy hair with Irish curls - works great”

Suitability Straight Hair2%

“Perfect combo for 4C hair”

What buyers complain about

Moist/Dry10%

“It made my hair so dry on my first time using the shampoo”

Smell8%

“The fragrance is not too strong”

Allergies5%

“I have an itchy head”

Motor Power5%

“The pump is broke”

Quality-Overall5%

“Quality of bottle is not good”

Suitability Wavy Hair5%

“Left my wavy hair straightener, flyaways, and with less body”

Hair Related5%

“I've been noticing my hair falling”

Size-Overall4%

“The bottles are huge”

Texture/Consistency-Overall2%

“i dont really like the texture of my hair at the same time”

Ease Of Use2%

“Can't use”

Top return reasons

Leak-Proof17%

Smell15%

Advertised Vs Actual Product9%

Value For Money7%

Functionality-Overall6%

Moist/Dry6%

Motor Power4%

Suitability Short Hair4%

Oily/Greasy4%

Ingredients-Overall3%

Common questions

Is honey shampoo profitable to sell on Amazon United States?: The niche generates $727K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Skip it (42/100).
How competitive is the honey shampoo niche?: 2 brands and 25 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in honey shampoo?: Top complaints mined from reviews: Moist/Dry, Smell, Allergies. The return rate is 0.3%.
When does demand for honey shampoo peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the honey shampoo niche?: Listings span $9.32–$40.33; the average listing price is $26.27 (sweet spot $15–$100). The average incumbent carries 2,742 reviews — the moat a new listing must climb.