Honey Oil

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $180K a year.

Searches, last 12 months

131K

Growth, 90 days vs prior 90

-1.6%

Conversion, latest week

5.7%

Market size, estimated

$180Ka year

Peak month

December1.6× the quietest month

Top search term

honey hair oil65K searches a year

Listings sell for $24.42 on average, from $20.32 to $41.10. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $24.42 that is $12K to $18K a year per listing.

Average price

$24.42inside the $15 to $100 sweet spot

Price range

$20.32–$41.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

$12K–$18K

Returns

1.2%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #601 within Hair Treatment Oils. It carries 652 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

80%

Out of stock, average day

15.4%

Average rank

#601in Hair Treatment Oils

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

652per listing

Listings tracked

10

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

54 months