Is honey oil profitable to sell on Amazon United States?

The niche generates $180K/yr across 10 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Skip it (42/100).

How competitive is the honey oil niche?

3 brands and 19 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in honey oil?

Top complaints mined from reviews: Value For Money, Smell, Oily/Greasy. The return rate is 1.2%.

When does demand for honey oil peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the honey oil niche?

Listings span $20.32–$41.10; the average listing price is $24.42 (sweet spot $15–$100). The average incumbent carries 652 reviews — the moat a new listing must climb.

honey oil

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$24.42

avg listing price — sweet spot $15–$100

Price range

Incredible$20.32–$41.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Review moat

Good652

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay$180K

$180K/yr · 131K searches

Growth

Bad-1.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, honey oil is a $180K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

honey oil market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $147K–$195K; units × avg price
Conversion rate: 5.7%
Avg BSR: #601
Page quality: 0%
Prime: 80%
Sponsored: 60%
Out of stock: 15.4%
Avg brand age: 54 months
Avg seller age: 142 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

& Honey94%
Gisou4%
BabyFaceDiary2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top honey oil search terms

honey hair oil65K/yr -3.5%4.9% conv.
&honey hair oil15K/yr +3.4%4.0% conv.
honey oil11K/yr +8.5%1.8% conv.
honey oil for hair7K/yr +25.5%4.5% conv.
honey deep moist hair oil7K/yr +18.6%5.6% conv.
and honey hair oil9K/yr -12.0%4.2% conv.
&honey oil5K/yr +10.7%5.5% conv.
hair oil honey3K/yr -7.8%6.9% conv.
& honey hair oil3K/yr -10.2%4.4% conv.
honey melty moist repair hair oil3K/yr -74.5%3.8% conv.

All search terms

Top honey oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

[Genuine Product] &honey Deep Moist Hair Oil 100mL/ 3.38 Oz Sulfate-Free Moisturizing Hair Oil for Dry Hair |Unique Blend of Honeys & Argan Oil for Shine Hydrated Hair Japanese (1 Oil)

& Honey$23.234.8★85 rev

&honey Deep Moist Hair Oil Bulgarian Damask Rose Honey 3.4 oz (100 m)

& Honey$21.564.6★1,820 rev

[Genuine Product] &honey Melty Moist Repair Hair Oil 100mL/3.38 Oz Sulfate-Free Moisturizing Hair Oil to help Tame Frizz and Waves Unique Blend of Honeys Argan Oil Frizzy Hair Japanese (1 Oil)

& Honey$23.314.6★62 rev

&HONEY Melty 3.0 Moist Repair Hair Oil 100ml

& Honey$20.324.6★1,635 rev

[Genuine Product] &honey Deep Moist Hair Oil 100mL/ 3.38 Oz Sulfate-Free Moisturizing Hair Oil for Dry Hair |Unique Blend of Honeys & Argan Oil for Shine Hydrated Hair Japanese Hair Care

& Honey$23.994.8★85 rev

Newest

by launch date

[Genuine Product] &honey Deep Moist Hair Oil 100mL/ 3.38 Oz Sulfate-Free Moisturizing Hair Oil for Dry Hair |Unique Blend of Honeys & Argan Oil for Shine Hydrated Hair Japanese (1 Oil)

& Honey$23.2385 rev

3mo ago

[Genuine Product] &honey Melty Moist Repair Hair Oil 100mL/3.38 Oz Sulfate-Free Moisturizing Hair Oil to help Tame Frizz and Waves Unique Blend of Honeys Argan Oil Frizzy Hair Japanese (1 Oil)

& Honey$23.3162 rev

3mo ago

[Genuine Product] &honey Deep Moist Hair Oil 100mL/ 3.38 Oz Sulfate-Free Moisturizing Hair Oil for Dry Hair |Unique Blend of Honeys & Argan Oil for Shine Hydrated Hair Japanese Hair Care

& Honey$23.9985 rev

5mo ago

[Genuine Product] &honey Melty Moist Repair Hair Oil 100mL/3.38 Oz Sulfate-Free Moisturizing Hair Oil to help Tame Frizz and Waves Unique Blend of Honeys Argan Oil Frizzy Hair Japanese Hair Care

& Honey$24.5962 rev

5mo ago

Gisou Honey Infused Hair Oil Mini - Hydrating & Frizz Control Luxury Treatment with Mirsalehi Honey Adds Shine & Heat Protectant Color Safe for All Hair Types 0.7 Fl Oz

Gisou$23.521,210 rev

10mo ago

What buyers say about honey oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell27%

“the scent is a beautiful”

Soft Feel9%

“it feels smooth”

Moist/Dry8%

“it hydrates awesome”

Brightness/Shine/Glow8%

“Great shine”

Quality-Overall6%

“I feel the products work very well together”

Value For Money3%

“It was definitely worth the price”

Texture/Consistency-Overall3%

“The texture is thick”

Suitability Curly Hair3%

“it really helps control frizz”

Absorbency3%

“It absorbs nicely”

Hair Growth3%

“Very good formula for healthy hair I recommend it”

What buyers complain about

Value For Money12%

“Waste of money”

Smell8%

“it does NOT smell like roses or flowers”

Oily/Greasy6%

“Many hair oils have left my hair looking weighed down or oily within a few hours”

Moist/Dry5%

“not really hydrating made my hair dry and frizzy”

Leak-Proof4%

“the bottle leaks”

Size-Overall3%

“Quite small,”

Hair Related3%

“My hair is fine-textured and damages easily, and it can be challenging to find products that dont over-moisturize or weigh it down”

Thickness2%

“The oil itself is fairly thick”

Hard Feel2%

“Makes my hair feel like hard gel”

Language Issues2%

“Label is not in English”

Top return reasons

Leak-Proof15%

Smell13%

Size-Overall12%

Oily/Greasy11%

Advertised Vs Actual Product9%

Hair Related5%

Value For Money4%

Functionality-Overall4%

Suitability Short Hair3%

Product Condition2%

Common questions

Is honey oil profitable to sell on Amazon United States?: The niche generates $180K/yr across 10 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Skip it (42/100).
How competitive is the honey oil niche?: 3 brands and 19 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in honey oil?: Top complaints mined from reviews: Value For Money, Smell, Oily/Greasy. The return rate is 1.2%.
When does demand for honey oil peak?: Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the honey oil niche?: Listings span $20.32–$41.10; the average listing price is $24.42 (sweet spot $15–$100). The average incumbent carries 652 reviews — the moat a new listing must climb.