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54

honey noir black honey lipstick

Worth a look

Shows low returns (1.2%), but a small market ($71K/yr) keeps it on the watch list.

Market size 18Growth 78Conversion 49Competition 54Returns 90Price range 43Avg price 34Brand share 30Review moat 38Quality gap 87

Returns

Great1.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Growth

Great+67.1%

90-day search growth — must beat 0% to launch

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Price range

Okay$6.12–$21.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,693.64

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.10

avg listing price — sweet spot $15–$100

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Bad$71K

$71K/yr · 177K searches

According to Flapen's Amazon United States niche tracking, honey noir black honey lipstick is a $71K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–Jul. Verdict: Worth a look — 54/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

honey noir black honey lipstick market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
$81K–$101K
units × avg price
Conversion rate
4.0%
Avg BSR
#547
Page quality
0%
Prime
96%
Sponsored
100%
Out of stock
15.1%
Avg brand age
36 months
Avg seller age
134 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

15

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

8%

  • IFVGFB28%
  • WEEMAY24%
  • DEERELF16%
  • Clinique13%
  • BAISEN DIARY5%
  • honey noir honey lipstick5%
  • Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — +67.1% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, Jul · busiest ÷ quietest = 37.5×

Top honey noir black honey lipstick search terms

  • honey noir lipstick72K/yr
  • honey noir black honey lipstick21K/yr
  • honeynoir honey lipstick21K/yr
  • honey noir honey lipstick20K/yr
  • honey noir honey lipstick one shade fits all8K/yr
  • honey noir11K/yr
  • honeynoir honey lipstick one shade fits all7K/yr
  • honeynoir6K/yr
  • honeynoir - black honey lipstick3K/yr
  • honey noir pink honey lipstick7K/yr
All search terms

Top honey noir black honey lipstick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$7K15%$11K20%$14K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about honey noir black honey lipstick

What buyers praise and complain about, mined from review topics.

What buyers love

Color45%

“Beautiful shade of lipstick”

Soft Feel9%

“Feels soft”

Moist/Dry9%

“very moisturizing”

Quality-Overall5%

“They're just nice and creamy, they look naturally moist,”

Value For Money4%

“Excellent price”

Texture/Consistency-Overall2%

“Silky texture”

Advertised Vs Actual Product2%

“It works as advertised”

Ease Of Application2%

“ease of application”

Brightness/Shine/Glow1%

“Soft shiny lips”

Shape/Style1%

“Sheer and flattering”

What buyers complain about

Color21%

“darker than expected”

Durability13%

“Breaks off easily”

Smell7%

“had a weird smell”

Value For Money6%

“Kind of expensive”

Moist/Dry6%

“poor moisturizer”

Quality-Overall5%

“Poor quality”

Advertised Vs Actual Product2%

“Product description is inaccurate”

Product Condition2%

“Mine came already used”

Size-Overall2%

“Very disappointed in the size”

Hard Feel1%

“It's a hard no for me”

Top return reasons

Color61%
Advertised Vs Actual Product10%
Moist/Dry5%
Smell5%
Product Condition5%
Functionality-Overall2%
Texture/Consistency-Overall2%
Value For Money2%
Defective Material/Parts1%
Quality-Overall1%

Common questions

Is honey noir black honey lipstick profitable to sell on Amazon United States?
The niche generates $71K/yr across 25 tracked products. 3 of 15 products launched in the last 360 days are still selling. 90-day search growth is +67.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the honey noir black honey lipstick niche?
10 brands and 15 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in honey noir black honey lipstick?
Top complaints mined from reviews: Color, Durability, Smell. The return rate is 1.2%.
When does demand for honey noir black honey lipstick peak?
Demand peaks in Apr–Jul; the busiest month runs 37.5× the quietest.
What does it cost to enter the honey noir black honey lipstick niche?
Listings span $6.12–$21.58; the average listing price is $10.10 (sweet spot $15–$100). The average incumbent carries 2,694 reviews — the moat a new listing must climb.