Honey Noir Black Honey Lipstick
MaybeAn estimated 1.2% of orders come back. But shoppers spend an estimated $71K a year here, so Honey Noir Black Honey Lipstick is a Maybe.
- Flapen Score
- 54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 4854
- Market size
- $71K/yr177K searches / yr
- 90-day growth
- +67.1%search demand this quarter
- Competition
- 52%top-5 click share · 10 brands · 15 sellers
Flapen Score
Honey Noir Black Honey Lipstick against its category
The dotted line is the Beauty & Personal Care average. Past it, Honey Noir Black Honey Lipstick is stronger. Inside it, weaker.
Market
The Honey Noir Black Honey Lipstick market on Amazon at a glance
Shoppers on Amazon United States searched for Honey Noir Black Honey Lipstick 177K times last year and spent an estimated $71K. The top 5 brands take 87% of clicks. Demand peaks in Apr–Jul. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +67.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.
- Searches, last 12 months
- 177K
- Growth, 90 days vs prior 90
- +67.1%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $71Ka year
- Peak month
- April37.5× the quietest month
- Top search term
- honey noir lipstick72K searches a year
02 · Price
A sale here is worth $10.10.
Listings sell for $10.10 on average, from $6.12 to $21.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $10.10 that is $3K to $5K a year per listing.
- Average price
- $10.10under the $15 to $100 sweet spot
- Price range
- $6.12–$21.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #547 within Lips. It carries 2,694 reviews at 4.12 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 96%
- Out of stock, average day
- 15.1%
- Average rank
- #547in Lips
- Average rating
- 4.12 starsAmazon United States average 4.42 stars
- Average reviews
- 2,694per listing
- Listings tracked
- 25
04 · Newcomers
3 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Honey Noir Black Honey Lipstick products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
15
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
8%
- Brand 128%
- Brand 224%
- Brand 316%
- Brand 413%
- Brand 55%
- Brand 65%
- Open — no brand owns it (4 brands, 8%)
Demand
Honey Noir Black Honey Lipstick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Jul · busiest ÷ quietest = 37.5×
Search terms
Top Honey Noir Black Honey Lipstick search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- honey noir lipstick72K/yr
- honey noir black honey lipstick21K/yr
- honeynoir honey lipstick21K/yr
- honey noir honey lipstick20K/yr
- honey noir honey lipstick one shade fits all8K/yr
- honey noir11K/yr
- honeynoir honey lipstick one shade fits all7K/yr
- honeynoir6K/yr
- honeynoir - black honey lipstick3K/yr
- honey noir pink honey lipstick7K/yr
Reviews and returns
What reviews say buyers love and hate about Honey Noir Black Honey Lipstick
We read the reviews and the return reasons for every product selling here.
“darker than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Honey Noir Black Honey Lipstick questions
Answered from the same tracked data.