Is honey melty moist repair shampoo profitable to sell on Amazon United States?

The niche generates $34K/yr across 5 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -40.6%. Flapen's verdict: Skip it (32/100).

How competitive is the honey melty moist repair shampoo niche?

2 brands and 14 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in honey melty moist repair shampoo?

Top complaints mined from reviews: Moist/Dry, Value For Money, Oily/Greasy. The return rate is 0.4%.

What does it cost to enter the honey melty moist repair shampoo niche?

Listings span $20.32–$39.39; the average listing price is $27.35 (sweet spot $15–$100). The average incumbent carries 378 reviews — the moat a new listing must climb.

honey melty moist repair shampoo

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.35

avg listing price — sweet spot $15–$100

Price range

Incredible$20.32–$39.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great378.2

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$34K

$34K/yr · 33K searches

Growth

Bad-40.6%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, honey melty moist repair shampoo is a $34K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

honey melty moist repair shampoo market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $27K–$34K; units × avg price
Conversion rate: 3.8%
Avg BSR: #1,005
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 61.0%
Avg brand age: 50 months
Avg seller age: 125 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

& Honey95%
GASHINA STORY5%

Demand

Weekly Amazon search volume, last 14 weeks — -40.6% search growth over the last 90 days.

Open Trend

Top honey melty moist repair shampoo search terms

honey melty shampoo8K/yr -38.6%2.9% conv.
honey melty9K/yr -52.9%2.9% conv.
honey melty shampoo and conditioner4K/yr +0.9%6.0% conv.
&honey melty5K/yr -40.6%2.9% conv.
honey melty moist repair shampoo7K/yr -60.6%2.5% conv.

All search terms

Top honey melty moist repair shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

[Genuine Product] &honey Melty Moist Repair Shampoo & Conditioner Set 440mL+450g/14.87.fl.Oz+15.69Oz Sulfate-Free Moisturizing Hair Care Tame Frizz Waves

& Honey$39.394.6★125 rev

&HONEY Melty 3.0 Moist Repair Hair Oil 100ml

& Honey$20.324.6★1,635 rev

GASHINA STORY Melty Moist Repair Shampoo Refill 350ml - Shampoo for Damaged Hair - Honey & Moroccan Oil for Moisturizing & Repair - Additive-Free - Frizzy & Curly Hair Care - Shower Rose Scent

GASHINA STORY$29.155.0★7 rev

[Genuine Product] &honey Melty Moist Repair Hair Oil 100mL/3.38 Oz Sulfate-Free Moisturizing Hair Oil to help Tame Frizz and Waves Unique Blend of Honeys Argan Oil Frizzy Hair Japanese (1 Oil)

& Honey$23.314.6★62 rev

[Genuine Product] &honey Melty Moist Repair Hair Oil 100mL/3.38 Oz Sulfate-Free Moisturizing Hair Oil to help Tame Frizz and Waves Unique Blend of Honeys Argan Oil Frizzy Hair Japanese Hair Care

& Honey$24.594.6★62 rev

Newest

by launch date

[Genuine Product] &honey Melty Moist Repair Hair Oil 100mL/3.38 Oz Sulfate-Free Moisturizing Hair Oil to help Tame Frizz and Waves Unique Blend of Honeys Argan Oil Frizzy Hair Japanese (1 Oil)

& Honey$23.3162 rev

3mo ago

[Genuine Product] &honey Melty Moist Repair Shampoo & Conditioner Set 440mL+450g/14.87.fl.Oz+15.69Oz Sulfate-Free Moisturizing Hair Care Tame Frizz Waves

& Honey$39.39125 rev

5mo ago

[Genuine Product] &honey Melty Moist Repair Hair Oil 100mL/3.38 Oz Sulfate-Free Moisturizing Hair Oil to help Tame Frizz and Waves Unique Blend of Honeys Argan Oil Frizzy Hair Japanese Hair Care

& Honey$24.5962 rev

5mo ago

GASHINA STORY Melty Moist Repair Shampoo Refill 350ml - Shampoo for Damaged Hair - Honey & Moroccan Oil for Moisturizing & Repair - Additive-Free - Frizzy & Curly Hair Care - Shower Rose Scent

GASHINA STORY$29.157 rev

1y ago

&HONEY Melty 3.0 Moist Repair Hair Oil 100ml

& Honey$20.321,635 rev

6y ago

What buyers say about honey melty moist repair shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell30%

“Great smell”

Soft Feel10%

“Soft and manageable”

Quality-Overall8%

“The quality of this &honey Melty Moist Repair Hair Oil is absolutely amazing”

Moist/Dry7%

“adds just the right amount of moisture”

Value For Money3%

“It was definitely worth the price”

Texture/Consistency-Overall3%

“The texture is smooth”

Hair Growth3%

“Very good formula for healthy hair I recommend it”

Brightness/Shine/Glow2%

“adds shine”

Suitability Wavy Hair2%

“Wavy hair with Irish curls - works great”

Absorbency2%

“It absorbs nicely”

What buyers complain about

Moist/Dry8%

“it tends to be quite dry”

Value For Money5%

“Could Be More Affordable”

Oily/Greasy5%

“Some conditioners leave the hair feeling too greasy”

Suitability Wavy Hair5%

“Left my wavy hair straightener, flyaways, and with less body”

Suitability Short Hair3%

“My hair felt like dry straw”

Thickness2%

“The texture is thick”

Texture/Consistency-Overall2%

“The texture feels slightly richer when you first dispense it”

Adhesion/Stickiness2%

“Ive tried oils in the past that either felt too sticky or actually made things worse”

Suitability Colored Hair2%

“It doesn't shine hair like the yellow one does”

Color2%

“Disappointing pink version”

Top return reasons

Smell13%

Leak-Proof12%

Suitability Short Hair10%

Moist/Dry8%

Motor Power7%

Advertised Vs Actual Product6%