honey face wash
Skip itA small market ($87K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.18avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$9.38–$49.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,205.42avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Market size
Bad$87K$87K/yr · 70K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, honey face wash is a $87K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
honey face wash market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $89K–$111K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #659
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 2.9%
- Avg brand age
- 77 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
34
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
62%
Top 20: 96%
Open market
6%
- Farmacy55%
- Earth To Skin24%
- LILY SADO5%
- esfolio4%
- MELORA3%
- NOW Foods2%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top honey face wash search terms
- farmacy face wash19K/yr
- farmacy cleanser12K/yr
- honey face wash9K/yr
- manuka honey face wash8K/yr
- earth to skin7K/yr
- honey cleanser4K/yr
- pharmacy face wash3K/yr
- earth to skin manuka honey3K/yr
- farmacy clean bee3K/yr
- farmacy whipped greens cleanser3K/yr
Top honey face wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Farmacy Gentle Creamy Face Cleanser - Hydrating Facial Cleanser to Nourish + Help Remove Makeup + Impurities - Enriched with Aloe + Moringa Oil to Soothe Purify + Refresh Skin (150ml)
Farmacy$29.754.5★193 rev
Farmacy Foaming Face Wash for Oily Skin - Whipped Greens Oil-Free Gentle Facial Cleanser + Exfoliator - Infused with Green Clay to Remove Impurities Control Oil + Maintain Skin Hydration (150ml)
Farmacy$29.694.6★166 rev
Earth To Skin Manuka Honey Facial Cleanser for Sensitive Skin - Hydrating Manuka Honey Face Wash with Glycerin - Gentle Daily Face Cleanser That Cleans Without Drying - Sulfate Free Formula - 5 Fl Oz
Earth To Skin$17.324.5★397 rev
Farmacy Gentle Creamy Face Cleanser - Hydrating Facial Cleanser to Nourish & Help Remove Makeup & Impurities - Enriched with Aloe & Moringa Oil to Soothe Purify & Refresh Skin (50ml)
Farmacy$13.364.5★193 rev
Earth To Skin Facial Care Starter Set: Manuka Honey Cleanser (1.0 Fl Oz) Day Gel Cream (0.5 Fl Oz) Night Cream (0.5 Fl Oz) and Royel Jelly Eye Cream (0.23 Fl Oz)
Earth To Skin$11.674.1★259 rev
Newest
by launch date
Im from Honey Syrup Pack Cleanser Mask-to-Foam Hydrating Cleanser with Honey Glass & Dewy Glow Moisture-Rich Facial Cleanser Korean Skin Care 4.06fl.oz
I'm from$19.6113 rev
Farmacy Bright On AHA Face Exfoliator - Daily Micro-Exfoliating Foam Facial Exfoliant with Mandelic Acid - Refines Texture for a Brighter Smoother Complexion - Gentle + Hydrating Skin Care (100ml)
Farmacy$32.7038 rev
Farmacy Gentle Creamy Face Cleanser - Hydrating Facial Cleanser to Nourish & Help Remove Makeup & Impurities - Enriched with Aloe & Moringa Oil to Soothe Purify & Refresh Skin (50ml)
Farmacy$13.36193 rev
Farmacy Foaming Face Wash for Oily Skin - Whipped Greens Oil-Free Gentle Facial Cleanser & Exfoliator - Infused with Green Clay to Remove Impurities Control Oil & Maintain Skin Hydration (50ml)
Farmacy$13.32166 rev
Farmacy Deep Double Cleanse Skincare Gift Set - Green Clean Makeup Remover Cleansing Balm & Whipped Foaming Face Wash for Oily Skin - Melts Away Makeup & Helps Promote Healthy Skin (2 Count)
Farmacy$27.07118 rev
Trending
90-day click momentumIm from Honey Syrup Pack Cleanser Mask-to-Foam Hydrating Cleanser with Honey Glass & Dewy Glow Moisture-Rich Facial Cleanser Korean Skin Care 4.06fl.oz
I'm from$19.614.9★
Farmacy Bright On AHA Face Exfoliator - Daily Micro-Exfoliating Foam Facial Exfoliant with Mandelic Acid - Refines Texture for a Brighter Smoother Complexion - Gentle + Hydrating Skin Care (100ml)
Farmacy$32.704.6★
Farmacy Makeup Remover Cleansing Balm - Green Clean Waterproof Makeup Remover Balm + Oil Cleanser for Face - Gently Melts Make Up + SPF - Hydrates + Softens Skin with Super Greens + Papaya (100ml)
Farmacy$36.004.5★
Farmacy Gentle Creamy Face Cleanser - Hydrating Facial Cleanser to Nourish + Help Remove Makeup + Impurities - Enriched with Aloe + Moringa Oil to Soothe Purify + Refresh Skin (150ml)
Farmacy$29.754.5★
Earth To Skin Facial Care Starter Set: Manuka Honey Cleanser (1.0 Fl Oz) Day Gel Cream (0.5 Fl Oz) Night Cream (0.5 Fl Oz) and Royel Jelly Eye Cream (0.23 Fl Oz)
Earth To Skin$11.674.1★
What buyers say about honey face wash
What buyers praise and complain about, mined from review topics.What buyers love
“Gentle cleansing”
“Very gentle”
“subtle fragrance”
“Works great for my combination skin”
“Very moisturizing”
“Nice quality and Cleans efficiently”
“Gentle exfoliation for daily use”
“Cleanses really well”
“great price too”
“Thsi works great”
What buyers complain about
“It smells cheap”
“extremely irritating to the skin”
“Drying”
“Too expensive”
“Too gentle for thorough cleansing”
“Having dry skin”
“this cleanser did not make my face feel clean”
“not to be able to use it is horrible”
“It is greasy”
“Its a thicker gel”
Top return reasons
Common questions
- Is honey face wash profitable to sell on Amazon United States?
- The niche generates $87K/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the honey face wash niche?
- 10 brands and 34 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in honey face wash?
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 1.2%.
- When does demand for honey face wash peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the honey face wash niche?
- Listings span $9.38–$49.00; the average listing price is $22.18 (sweet spot $15–$100). The average incumbent carries 1,205 reviews — the moat a new listing must climb.