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Honey Body Wash

Fail

The top 5 brands take 97% of clicks, so Honey Body Wash is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$230K/yr176K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
68%top-5 click share · 7 brands · 80 sellers

Flapen Score

Honey Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Honey Body Wash is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honey Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Honey Body Wash 176K times last year and spent an estimated $230K. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $230K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
7.4%
Market size, estimated
$230Ka year
Peak month
November1.7× the quietest month
Top search term
honey body wash41K searches a year

02 · Price

A sale here is worth $17.74.

Listings sell for $17.74 on average, from $3.13 to $39.72. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $17.74 that is $9K to $13K a year per listing.

Average price
$17.74inside the $15 to $100 sweet spot
Price range
$3.13–$39.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #801 within Cleansers. It carries 3,265 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
94%
Out of stock, average day
2.6%
Average rank
#801in Cleansers
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
3,265per listing
Listings tracked
17

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
66 months

Products

Top Honey Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

80

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

1%

  • Brand 145%
  • Brand 243%
  • Brand 36%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Honey Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Honey Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • honey body wash41K/yr
  • suave milk and honey body wash32K/yr
  • milk and honey body wash31K/yr
  • olay ribbons body wash24K/yr
  • olay moisture ribbons body wash10K/yr
  • suave body wash milk and honey7K/yr
  • olay ribbons5K/yr
  • body wash honey5K/yr
  • olay body wash ribbons5K/yr
  • suave milk and honey5K/yr

Reviews and returns

What reviews say buyers love and hate about Honey Body Wash

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Smell”
30%of negative reviews mention “Smell”
0.2%of orders come back
“is floral in scent”
A buyer, on “Smell”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Honey Body Wash questions

Answered from the same tracked data.