Is honey body wash profitable to sell on Amazon United States?

The niche generates $230K/yr across 17 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Skip it (44/100).

How competitive is the honey body wash niche?

7 brands and 80 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in honey body wash?

Top complaints mined from reviews: Smell, Leak-Proof, Quality-Overall. The return rate is 0.2%.

When does demand for honey body wash peak?

Demand peaks in Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the honey body wash niche?

Listings span $3.13–$39.72; the average listing price is $17.74 (sweet spot $15–$100). The average incumbent carries 3,265 reviews — the moat a new listing must climb.

honey body wash

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great$17.74

avg listing price — sweet spot $15–$100

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$3.13–$39.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$230K

$230K/yr · 176K searches

Review moat

Okay3,265.29

avg incumbent reviews — the moat a new listing must climb

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-3.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, honey body wash is a $230K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov. Verdict: Skip it — 44/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

honey body wash market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $222K–$266K; units × avg price
Conversion rate: 7.4%
Avg BSR: #801
Page quality: 0%
Prime: 94%
Sponsored: 29%
Out of stock: 2.6%
Avg brand age: 66 months
Avg seller age: 121 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Suave45%
Olay43%
Ivory6%
Perlier2%
Victoria's Secret2%
Native1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -3.1% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.7×

Open Trend

Top honey body wash search terms

honey body wash41K/yr +2.9%2.7% conv.
suave milk and honey body wash32K/yr -1.9%7.3% conv.
milk and honey body wash31K/yr -2.3%4.7% conv.
olay ribbons body wash24K/yr -0.9%8.9% conv.
olay moisture ribbons body wash10K/yr -2.4%9.4% conv.
suave body wash milk and honey7K/yr -21.6%7.3% conv.
olay ribbons5K/yr -18.6%11.6% conv.
body wash honey5K/yr +12.8%7.1% conv.
olay body wash ribbons5K/yr -7.0%10.9% conv.
suave milk and honey5K/yr -1.3%5.0% conv.

All search terms

Top honey body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Suave Moisturizing Body Wash with Milk & Honey and Vitamin E Extract No Parabens No Phtahaltes 18 Oz Pack of 6

Suave$17.904.8★2,116 rev

Olay Body Wash for Women Moisture Ribbons Plus Deep Conditioning & Moisturizing Formula Long Lasting Smooth Soft Skin For All Skin Types Shea Butter & Lavender Oil Scent 18 fl oz

Olay$6.924.8★4,183 rev

Olay Body Wash for Women Moisture Ribbons Plus Deep Conditioning & Moisturizing Formula Long Lasting Smooth Soft Skin For All Skin Types Shea Butter & Manuka Honey Scent 18 fl oz

Olay$7.574.8★4,183 rev

Suave Milk & Honey Moisturizing Body Wash with Glycerin & Vitamin E Hydrating Skin Cleanser For Soft Smooth Skin Long Lasting Scent Paraben Free 18 FL OZ

Suave$3.134.6★49 rev

Ivory Body Wash Designed for the Whole Family Gentle Formula Free of Dyes Heavy Perfumes Parabens Phthalates & Silicones for Sensitive Skin Designed for Skins pH Honey Scent 35 oz

Ivory$6.704.8★19,457 rev

Newest

by launch date

Suave Essentials Gentle Body Wash Milk & Honey With a Sweet Oil Blend Essence Infused with Vitamin E & Honey Extract 30 oz 4 count

Suave$20.590 rev

1mo ago

Olay Body Wash for Women Moisture Ribbons Plus Deep Conditioning & Moisturizing Formula Long Lasting Smooth Soft Skin For All Skin Types Shea Butter & Lavender Oil Scent 18 fl oz (Pack of 4)

Olay$26.594,183 rev

7mo ago

Perlier Honey Bath Cream 16.9 Fl oz 500 ml Nourishing Italian Honey Bath & Shower Cleanser Moisturizing Body Wash for Silky Soft Skin Rich Creamy Lather with Natural Humectants

Perlier$31.51617 rev

9mo ago

Suave Milk & Honey Moisturizing Body Wash with Glycerin & Vitamin E Hydrating Skin Cleanser For Soft Smooth Skin Long Lasting Scent Paraben Free 18 FL OZ

Suave$3.1349 rev

10mo ago

Suave Moisturizing Body Wash with Milk & Honey and Vitamin E Extract No Parabens No Phtahaltes 18 Oz Pack of 6

Suave$17.902,116 rev

10mo ago

What buyers say about honey body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell46%

“Amazing scent”

Soft Feel10%

“Makes my skin smooth”

Value For Money8%

“Value for money”

Moist/Dry5%

“Feels good smells great moisturizer for my skin”

Quality-Overall4%

“Luxury in a bottle”

Advertised Vs Actual Product4%

“As advertised”

Suitability Dry Skin3%

“It doesn't leave your skin dried out”

Lather3%

“I love this body wash,.it keeps my body moisturized and its tick and lathers up like an expensive body wash and smells wonderful”

Suitability Combination Skin3%

“Makes my skin feel great”

Cleansing2%

“Great value for a decent skin cleaning product”

What buyers complain about

Smell30%

“is floral in scent”

Leak-Proof7%

“leaked all over the other items”

Quality-Overall6%

“Poor quality control”

Allergies4%

“I have horrible eczema”

Dilute/Watery4%

“Watery”

Sensitivity-Overall4%

“I have sensitive skin”

Texture/Consistency-Overall3%

“This is almost too smoothing”

Product Condition2%

“it looks like its been used”

Value For Money2%

“I thought it was overpriced until I saw they were the larger size 18 fluid oz”

Adhesion/Stickiness2%

“its super gooey looks like glue now”

Top return reasons

Smell42%

Leak-Proof25%

Advertised Vs Actual Product7%

Defective Material/Parts4%

Motor Power3%

Product Condition3%

Moist/Dry3%

Adhesion/Stickiness3%