Honey Body Wash
FailThe top 5 brands take 97% of clicks, so Honey Body Wash is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $230K/yr176K searches / yr
- 90-day growth
- -3.1%search demand this quarter
- Competition
- 68%top-5 click share · 7 brands · 80 sellers
Flapen Score
Honey Body Wash against its category
The dotted line is the Beauty & Personal Care average. Past it, Honey Body Wash is stronger. Inside it, weaker.
Market
The Honey Body Wash market on Amazon at a glance
Shoppers on Amazon United States searched for Honey Body Wash 176K times last year and spent an estimated $230K. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $230K a year.
- Searches, last 12 months
- 176K
- Growth, 90 days vs prior 90
- -3.1%
- Conversion, latest week
- 7.4%
- Market size, estimated
- $230Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- honey body wash41K searches a year
02 · Price
A sale here is worth $17.74.
Listings sell for $17.74 on average, from $3.13 to $39.72. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $17.74 that is $9K to $13K a year per listing.
- Average price
- $17.74inside the $15 to $100 sweet spot
- Price range
- $3.13–$39.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $9K–$13K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
29% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #801 within Cleansers. It carries 3,265 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 94%
- Out of stock, average day
- 2.6%
- Average rank
- #801in Cleansers
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 3,265per listing
- Listings tracked
- 17
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Honey Body Wash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
80
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
1%
- Brand 145%
- Brand 243%
- Brand 36%
- Brand 42%
- Brand 52%
- Brand 61%
- Open — no brand owns it (1 brand, 1%)
Demand
Honey Body Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Honey Body Wash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- honey body wash41K/yr
- suave milk and honey body wash32K/yr
- milk and honey body wash31K/yr
- olay ribbons body wash24K/yr
- olay moisture ribbons body wash10K/yr
- suave body wash milk and honey7K/yr
- olay ribbons5K/yr
- body wash honey5K/yr
- olay body wash ribbons5K/yr
- suave milk and honey5K/yr
Reviews and returns
What reviews say buyers love and hate about Honey Body Wash
We read the reviews and the return reasons for every product selling here.
“is floral in scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Honey Body Wash questions
Answered from the same tracked data.









