Is Honey Blonde Hair Dye profitable to sell on Amazon United States?

Flapen scores Honey Blonde Hair Dye 46 out of 100 on Amazon United States, a Fail. Shoppers spend $158K a year across 38 tracked products. Search demand grew +14.8% in the last 90 days.

How competitive is the Honey Blonde Hair Dye niche on Amazon United States?

8 brands and 113 sellers compete in Honey Blonde Hair Dye on Amazon United States. The top 5 Honey Blonde Hair Dye products take 39% of clicks, and the top 5 brands take 95%.

What do buyers complain about in Honey Blonde Hair Dye?

Honey Blonde Hair Dye buyers on Amazon United States complain most about Color, Suitability Colored Hair, and Functionality-Overall. An estimated 0.5% of orders come back.

When does demand for Honey Blonde Hair Dye peak?

Search demand for Honey Blonde Hair Dye on Amazon United States is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Honey Blonde Hair Dye niche?

Honey Blonde Hair Dye sells for $9.42 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $4.56 to $17.27. The average product has 11,610 reviews, the count a new listing must catch up to.

Honey Blonde Hair Dye

Fail

The top 5 brands take 95% of clicks, so Honey Blonde Hair Dye is a Fail.

Flapen Score: 46
46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size: $158K/yr651K searches / yr
90-day growth: +14.8%search demand this quarter
Competition: 39%top-5 click share · 8 brands · 113 sellers

Flapen Score

Honey Blonde Hair Dye against its category

The dotted line is the Beauty & Personal Care average. Past it, Honey Blonde Hair Dye is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Honey Blonde Hair Dye market on Amazon at a glance

Shoppers on Amazon United States searched for Honey Blonde Hair Dye 651K times last year and spent an estimated $158K. The top 5 brands take 95% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 651K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months: 651K
Growth, 90 days vs prior 90: +14.8%
Conversion, latest week: 2.6%
Market size, estimated: $158Ka year
Peak month: May1.4× the quietest month
Top search term: dark and lovely hair dye194K searches a year

02 · Price

A sale here is worth $9.42.

Listings sell for $9.42 on average, from $4.56 to $17.27. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $9.42 that is $5K to $7K a year per listing.

Average price: $9.42under the $15 to $100 sweet spot
Price range: $4.56–$17.27
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 20K–25K
Units per listing a year: 500–750
Revenue per listing a year: $5K–$7K
Returns: 0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

34% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #127 within Hair Coloring Products. It carries 11,610 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings: 34%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #127in Hair Coloring Products
Average rating: 4.40 starsAmazon United States average 4.42 stars
Average reviews: 11,610per listing
Listings tracked: 38

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 73 months

Products

Top Honey Blonde Hair Dye products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

8 falling

Sellers

113

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

39%

Top 20: 81%

Open market

Brand 147%
Brand 230%
Brand 38%
Brand 46%
Brand 54%
Brand 62%
Open — no brand owns it (2 brands, 3%)

Demand

Honey Blonde Hair Dye search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Honey Blonde Hair Dye search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

dark and lovely hair dye194K/yr +6.9%2.3% conv.
honey blonde hair dye162K/yr +28.9%1.8% conv.
creme of nature hair dye94K/yr +13.4%2.1% conv.
cream of nature hair dye37K/yr +13.9%2.2% conv.
dark and lovely34K/yr -0.2%2.1% conv.
dark n lovely hair dye17K/yr -3.5%2.1% conv.
clairol textures and tones hair dye16K/yr -3.1%0.8% conv.
honey blonde hair color12K/yr +11.1%1.7% conv.
honey blonde dye10K/yr +27.7%2.2% conv.
dark and lovely honey blonde8K/yr +58.8%4.9% conv.

Reviews and returns

What reviews say buyers love and hate about Honey Blonde Hair Dye

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Color”

36%of negative reviews mention “Color”

0.5%of orders come back

“Darker than expected”

A buyer, on “Color”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Honey Blonde Hair Dye questions

Answered from the same tracked data.

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