Honey Blonde Bob Wig Human Hair

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months

177K

Growth, 90 days vs prior 90

-5.8%

Conversion, latest week

0.5%

Market size, estimated

$61Ka year

Peak month

May1.4× the quietest month

Top search term

613 bob wig human hair19K searches a year

Listings sell for $65.43 on average, from $38.36 to $148.02. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $65.43 that is $0 to $7K a year per listing.

Average price

$65.43inside the $15 to $100 sweet spot

Price range

$38.36–$148.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

5.4%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #1,163 within Wigs. It carries 871 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

19.8%

Average rank

#1,163in Wigs

Average rating

3.93 starsAmazon United States average 4.42 stars

Average reviews

871per listing

Listings tracked

55

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

23 months