Honey Blonde
MaybeThe top 5 brands take only 37% of clicks. But buyers convert on only 0.9% of searches, so Honey Blonde is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $348K/yr506K searches / yr
- 90-day growth
- -0.1%search demand this quarter
- Competition
- 33%top-5 click share · 54 brands · 100 sellers
Flapen Score
Honey Blonde against its category
The dotted line is the Beauty & Personal Care average. Past it, Honey Blonde is stronger. Inside it, weaker.
Market
The Honey Blonde market on Amazon at a glance
Shoppers on Amazon United States searched for Honey Blonde 506K times last year and spent an estimated $348K. The top 5 brands take 37% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 506K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $348K a year.
- Searches, last 12 months
- 506K
- Growth, 90 days vs prior 90
- -0.1%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $348Ka year
- Top search term
- honey blonde wig212K searches a year
02 · Price
A sale here is worth $78.19.
Listings sell for $78.19 on average, from $4.83 to $168.46. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $78.19 that is $0 to $8K a year per listing.
- Average price
- $78.19inside the $15 to $100 sweet spot
- Price range
- $4.83–$168.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 4.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #607 within Wigs. It carries 1,858 reviews at 4.01 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 15.2%
- Average rank
- #607in Wigs
- Average rating
- 4.01 starsAmazon United States average 4.42 stars
- Average reviews
- 1,858per listing
- Listings tracked
- 63
04 · Newcomers
15 of last year's 22 launches cleared the first-year sales bar.
22 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 22
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Honey Blonde products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
54 falling
Sellers
100
Top-5 brand share
37%
Top 20: 72%
Top-5 click share
33%
Top 20: 65%
Open market
59%
- Brand 19%
- Brand 28%
- Brand 38%
- Brand 47%
- Brand 55%
- Brand 64%
Demand
Honey Blonde search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8× · 8 of 12 months tracked
Search terms
Top Honey Blonde search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- honey blonde wig212K/yr
- honey blonde44K/yr
- ombre blonde wig37K/yr
- blonde ombre wig27K/yr
- honey blonde lace front wig19K/yr
- dark roots blonde wig human hair19K/yr
- honey blonde glueless wig11K/yr
- honey blonde wigs13K/yr
- brown blonde wig14K/yr
- brown and blonde wig13K/yr
Reviews and returns
What reviews say buyers love and hate about Honey Blonde
We read the reviews and the return reasons for every product selling here.
“Terrible wig”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Honey Blonde questions
Answered from the same tracked data.









