Honest Eyeshadow

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months

303K

Growth, 90 days vs prior 90

-7.4%

Conversion, latest week

2.8%

Market size, estimated

$181Ka year

Top search term

bare minerals eyeshadow92K searches a year

Listings sell for $21.38 on average, from $5.42 to $42.66. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $21.38 that is $2K to $5K a year per listing.

Average price

$21.38inside the $15 to $100 sweet spot

Price range

$5.42–$42.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

3.0%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #298 within Eyes. It carries 4,517 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

93%

Out of stock, average day

8.2%

Average rank

#298in Eyes

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

4,517per listing

Listings tracked

40

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

67 months