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Homecourt

Maybe

The average product has only 74 reviews. But the top 5 brands take 100% of clicks, so Homecourt is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$192K/yr90K searches / yr
90-day growth
+21.7%search demand this quarter
Competition
54%top-5 click share · 4 brands · 7 sellers

Flapen Score

Homecourt against its category

The dotted line is the Beauty & Personal Care average. Past it, Homecourt is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Homecourt market on Amazon at a glance

Shoppers on Amazon United States searched for Homecourt 90K times last year and spent an estimated $192K. All 4 brands take every click. Demand peaks in Apr–Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $192K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+21.7%
Conversion, latest week
4.3%
Market size, estimated
$192Ka year
Peak month
April2.2× the quietest month
Top search term
homecourt63K searches a year

02 · Price

A sale here is worth $49.35.

Listings sell for $49.35 on average, from $24.59 to $193.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $49.35 that is $5K to $12K a year per listing.

Average price
$49.35inside the $15 to $100 sweet spot
Price range
$24.59–$193.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 41.1% of listings are out of stock. The average listing ranks #2,186 within Cleansers. It carries 74 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
41.1%
Average rank
#2,186in Cleansers
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
74per listing
Listings tracked
21

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
36 months

Products

Top Homecourt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

0%

  • Brand 187%
  • Brand 211%
  • Brand 31%
  • Brand 41%

Demand

Homecourt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, Oct · busiest ÷ quietest = 2.2×

Search terms

Top Homecourt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • homecourt63K/yr
  • home court15K/yr
  • homecourt cece11K/yr
  • cece homecourt1K/yr

Reviews and returns

What reviews say buyers love and hate about Homecourt

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Smell”
16%of negative reviews mention “Value For Money”
1.3%of orders come back
“Absurdly overpriced”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Homecourt questions

Answered from the same tracked data.