Is home and body co profitable to sell on Amazon United States?

The niche generates $52K/yr across 26 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Skip it (43/100).

How competitive is the home and body co niche?

7 brands and 113 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in home and body co?

Top complaints mined from reviews: Leak-Proof, Smell, Value For Money. The return rate is 1.0%.

When does demand for home and body co peak?

Demand peaks in Mar–Apr–May; the busiest month runs 2.0× the quietest.

What does it cost to enter the home and body co niche?

Listings span $11.16–$74.41; the average listing price is $36.20 (sweet spot $15–$100). The average incumbent carries 269 reviews — the moat a new listing must climb.

home and body co

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$36.20

avg listing price — sweet spot $15–$100

Price range

Great$11.16–$74.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great269.19

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-15.3%

90-day search growth — must beat 0% to launch

Market size

Bad$52K

$52K/yr · 83K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, home and body co is a $52K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 43/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

home and body co market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $54K–$72K; units × avg price
Conversion rate: 1.7%
Avg BSR: #1,243
Page quality: 0%
Prime: 88%
Sponsored: 73%
Out of stock: 15.9%
Avg brand age: 73 months
Avg seller age: 132 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

113

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

Home & Body Company79%
AnatoliaDaphne13%
Generic3%
oleum crete1%
JAROFUREL1%
Deruta1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.0×

Open Trend

Top home and body co search terms

home and body company hand soap22K/yr +6.6%2.1% conv.
home and body company29K/yr -26.4%0.7% conv.
italian hand soap8K/yr +9.3%2.3% conv.
mosaic hand soap7K/yr -10.7%5.9% conv.
home and body co8K/yr -16.5%0.4% conv.
homeandbodyco6K/yr -58.9%1.1% conv.
home and body co hand soap3K/yr -38.8%1.4% conv.

All search terms

Top home and body co products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Perugia Italian Deruta Hand Soap - 21.5 fl oz Bottles - 8 pack - Lavendar Sweet Orange Lemon Verbana and Olive Thyme

Home & Body Company$49.074.7★692 rev

Home & Body Company$34.244.5★160 rev

Home & Body Company Soap Culture 41 Hand Soap Collection 21.5 fl oz x 4

Home & Body Company$34.494.4★182 rev

Mosaic Liquid Hand Soap / Hand Wash Gift Set Ideal for Bathroom and Kitchen Hand Soap Set Olive Oil + Coconut & Hibiscus + Gardenia + Orange Blossom 4 x 24.6 fl oz Each Liquid Soap Bottle

AnatoliaDaphne$29.904.5★1,722 rev

Newport Home Hand Soap Wild Lavender and Rosemary Mint 21.5 fl oz Set of 4 Home and Body Co

Home & Body Company$34.194.6★208 rev

Newest

by launch date

Home & Body Co. Casa Di Fiori Hand Soap Collection Set of 4 19.5 fl oz (576 mL) Each Lemon Verbena Sweet Orange Coconut Beach Lavender Rose

Home & Body Company$37.875 rev

3mo ago

Home & Body Company Soap Culture Hand Soap Refill 2-Pack (78oz Each) Lavender & Thyme + Coconut & Vanilla Moisturizing Liquid Hand Soap Bulk Refill for Kitchen & Bathroom

Home & Body Company$39.8321 rev

3mo ago

Mosaic Hand Soap Orange Blossom 24.6 fl oz Decorative Pump Bottle

Generic$11.162 rev

3mo ago

Home and Body Company Scentrelle Glass Bottle Hand Soap Set 4-Pack (16 fl oz) Sweet Pomegranate Orange Blossom Cherry Blossom & Lemon Verbena Moisturizing Liquid Soap

Home & Body Company$39.9422 rev

3mo ago

Home and Body Company Botanical + Herbal Hand Soap 19.5FL/605ml Infused with Essential Oils Made in a Amber GLASS BOTTLE (FRENCH LAVENDER)

Home & Body Company$20.2030 rev

6mo ago

What buyers say about home and body co

What buyers praise and complain about, mined from review topics.

What buyers love

Smell42%

“Great fragrance”

Quality-Overall9%

“Nice variety”

Value For Money6%

“Good value”

Dispensing Mechanism4%

“The pump dispensers work smoothly”

Lather4%

“The actual soap itself is pretty good: lathers well”

Gifting Purpose3%

“Perfect for gifts as well”

Soft Feel3%

“my hands feel soft”

Design-Overall3%

“they look really nice with any decor”

Cleansing3%

“cleans well”

Color2%

“Nice colorful designs”

What buyers complain about

Leak-Proof19%

“Leaked all over”

Smell12%

“This bottle has no smell”

Value For Money5%

“Too expensive”

Size-Overall5%

“a wide opening”

Motor Power3%

“One pump would not open”

Functionality-Overall2%

“Doesnt work”

Dilute/Watery2%

“Its a lot more liquid than I expected”

Ease Of Cleaning2%

“Plunger hard to get working to get soap out”

Material Quality2%

“I feel like they would have been better if glass”

Ease Of Use2%

“The toughest decision is which bottle to use first”

Top return reasons

Leak-Proof43%

Smell16%

Motor Power9%

Size-Overall6%

Advertised Vs Actual Product5%

Material Quality5%

Value For Money2%

Dispensing Mechanism2%

Defective Material/Parts2%

Quality-Overall2%

Common questions

Is home and body co profitable to sell on Amazon United States?: The niche generates $52K/yr across 26 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Skip it (43/100).
How competitive is the home and body co niche?: 7 brands and 113 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in home and body co?: Top complaints mined from reviews: Leak-Proof, Smell, Value For Money. The return rate is 1.0%.
When does demand for home and body co peak?: Demand peaks in Mar–Apr–May; the busiest month runs 2.0× the quietest.
What does it cost to enter the home and body co niche?: Listings span $11.16–$74.41; the average listing price is $36.20 (sweet spot $15–$100). The average incumbent carries 269 reviews — the moat a new listing must climb.

home and body co

home and body co market data

Competition & brand share

Demand & seasonality

Top home and body co search terms

Top home and body co products on Amazon

Top sellers

Newest

Trending

What buyers say about home and body co

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Beauty & Personal Care