Holy Cow Whipped Tallow Balm

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $268K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

-23.8%

Conversion, latest week

7.1%

Market size, estimated

$268Ka year

Peak month

June3.2× the quietest month

Top search term

hearth and homestead whipped tallow balm27K searches a year

Listings sell for $29.43 on average, from $28.12 to $30.48. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 2,000 to 2,500 of them. At $29.43 that is $59K to $74K a year per listing.

Average price

$29.43inside the $15 to $100 sweet spot

Price range

$28.12–$30.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

2,000–2,500

Revenue per listing a year

$59K–$74K

Returns

1.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Body Butters. It carries 10,172 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#61in Body Butters

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

10,172per listing

Listings tracked

6

The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

19 months