Holographic Nail Polish

Shoppers searched for this 756K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months

756K

Growth, 90 days vs prior 90

+22.6%

Conversion, latest week

1.0%

Market size, estimated

$74Ka year

Peak month

August1.7× the quietest month

Top search term

mooncat nail polish220K searches a year

Listings sell for $9.37 on average, from $3.51 to $16.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $9.37 that is $937 to $2K a year per listing.

Average price

$9.37under the $15 to $100 sweet spot

Price range

$3.51–$16.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$937–$2K

Returns

1.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #218 within Nail Polish. It carries 12,346 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

84%

Out of stock, average day

0.2%

Average rank

#218in Nail Polish

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

12,346per listing

Listings tracked

58

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months