hollister so cal cologne for men
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Good$157.21avg listing price — sweet spot $15–$100
Review moat
Okay1,553avg incumbent reviews — the moat a new listing must climb
Price range
Okay$21.29–$304.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$25K$25K/yr · 35K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hollister so cal cologne for men is a $25K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 22/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
hollister so cal cologne for men market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $39K–$79K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #1,998
- Page quality
- 0%
- Prime
- 20%
- Sponsored
- 20%
- Out of stock
- 14.1%
- Avg brand age
- 84 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- NC64%
- Hollister19%
- Generic17%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.Peak months: Aug, Sep, Dec · busiest ÷ quietest = 4.7×
Top hollister so cal cologne for men search terms
- so cal hollister mens cologne9K/yr
- hollister so cal cologne for men7K/yr
- socal hollister cologne7K/yr
- hollister socal4K/yr
- hollister socal cologne for men4K/yr
- hollister so cal4K/yr
Top hollister so cal cologne for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hollister So Cal Cologne By Hollister Eau De Cologne Spray Cologne for Men 3.4 oz Eau De Cologne Spray Psychedelic dreams
NC$245.974.7★171 rev
So Cal Cologne For Men Eau De Cologne Spray Fragrance 1.7 Fluid Ounces
Generic$169.915.0★1 rev
Hollister Wave Men Eau De Toilette 3.4 Ounce Multi 100 ml
Hollister$21.294.6★7,591 rev
Cologne for Men Hollister So Cal Eau De Cologne Spray By Hollister 3.4 oz Eau De Cologne Spray {Convenient shopping}
NC$304.005.0★2 rev
Hollister California Womens Easy Off-The-Shoulder Soft Fleece Oversized Sweatshirt HOW-13 (X-Large 00156-112)
Hollister$44.900.0★0 rev
Newest
by launch dateSo Cal Cologne For Men Eau De Cologne Spray Fragrance 1.7 Fluid Ounces
Generic$169.911 rev
Hollister California Womens Easy Off-The-Shoulder Soft Fleece Oversized Sweatshirt HOW-13 (X-Large 00156-112)
Hollister$44.900 rev
Cologne for Men Hollister So Cal Eau De Cologne Spray By Hollister 3.4 oz Eau De Cologne Spray {Convenient shopping}
NC$304.002 rev
Hollister So Cal Cologne By Hollister Eau De Cologne Spray Cologne for Men 3.4 oz Eau De Cologne Spray Psychedelic dreams
NC$245.97171 rev
Hollister Wave Men Eau De Toilette 3.4 Ounce Multi 100 ml
Hollister$21.297,591 rev
Trending
90-day click momentumHollister California Womens Easy Off-The-Shoulder Soft Fleece Oversized Sweatshirt HOW-13 (X-Large 00156-112)
Hollister$44.900.0★
So Cal Cologne For Men Eau De Cologne Spray Fragrance 1.7 Fluid Ounces
Generic$169.915.0★
Cologne for Men Hollister So Cal Eau De Cologne Spray By Hollister 3.4 oz Eau De Cologne Spray {Convenient shopping}
NC$304.005.0★
Hollister Wave Men Eau De Toilette 3.4 Ounce Multi 100 ml
Hollister$21.294.6★
Hollister So Cal Cologne By Hollister Eau De Cologne Spray Cologne for Men 3.4 oz Eau De Cologne Spray Psychedelic dreams
NC$245.974.7★
What buyers say about hollister so cal cologne for men
What buyers praise and complain about, mined from review topics.What buyers love
“Nice clean smell”
“Fair price”
“well made”
“Its become a go-to gift for us because we know theyll use it every time”
“exactly as described”
“This fit exactly what I was looking for”
“its very light”
“Clean smooth and fresh”
“Clean / fresh cologne”
“great for everyday use”
What buyers complain about
“And the smell didnt seem to last long”
“it dont have a strong alcohol scent to it”
“Keep that in mind if you plan on wearing this on a hot day”
“Not as described”
Common questions
- Is hollister so cal cologne for men profitable to sell on Amazon United States?
- The niche generates $25K/yr across 5 tracked products. 90-day search growth is -12.0%. Flapen's verdict: Skip it (22/100).
- How competitive is the hollister so cal cologne for men niche?
- 3 brands and 22 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hollister so cal cologne for men?
- Top complaints mined from reviews: Smell, Alcohol Content, Suitability Hot Weather. The return rate is 0.0%.
- When does demand for hollister so cal cologne for men peak?
- Demand peaks in Aug–Sep–Dec; the busiest month runs 4.7× the quietest.
- What does it cost to enter the hollister so cal cologne for men niche?
- Listings span $21.29–$304.00; the average listing price is $157.21 (sweet spot $15–$100). The average incumbent carries 1,553 reviews — the moat a new listing must climb.