Hollister Shirts for Men

Shoppers searched for this 593K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $478K a year.

Searches, last 12 months

593K

Growth, 90 days vs prior 90

-3.6%

Conversion, latest week

2.2%

Market size, estimated

$478Ka year

Peak month

November3.4× the quietest month

Top search term

hollister cologne for men194K searches a year

Listings sell for $36.13 on average, from $8.72 to $245.97. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $36.13 that is $18K to $27K a year per listing.

Average price

$36.13inside the $15 to $100 sweet spot

Price range

$8.72–$245.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$18K–$27K

Returns

0.5%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #1,199 within Men's. It carries 7,125 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

84%

Out of stock, average day

14.1%

Average rank

#1,199in Men's

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

7,125per listing

Listings tracked

38

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

-35 months