hollister shirts for men
Worth a lookShows low returns (0.5%), but soft demand (-3.6% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$36.13avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good$478K$478K/yr · 593K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$8.72–$245.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Review moat
Bad7,125.16avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, hollister shirts for men is a $478K/yr Amazon United States market (593K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
hollister shirts for men market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $452K–$542K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #1,199
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 87%
- Out of stock
- 14.1%
- Avg brand age
- -35 months
- Avg seller age
- 140 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
91
Top-5 brand share
67%
Top 20: 97%
Top-5 click share
39%
Top 20: 78%
Open market
29%
- Hollister40%
- AEROPOSTALE12%
- POLO RALPH LAUREN7%
- EVERYDAY TEES4%
- Calvin Klein4%
- Eisctnd4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Top hollister shirts for men search terms
- hollister cologne for men194K/yr
- hollister shirts for men57K/yr
- hollister t shirts for men95K/yr
- hollister cologne44K/yr
- hollister shirts19K/yr
- camisas hollister para hombre21K/yr
- playeras hollister para hombre19K/yr
- hollister men29K/yr
- hollister shirt13K/yr
- hollister perfume for men11K/yr
Top hollister shirts for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hollister Wave Men Eau De Toilette 3.4 Ounce Multi 100 ml
Hollister$21.294.6★7,591 rev
POLO RALPH LAUREN Classic Fit Undershirt w/Wicking 3-Pack Crews Andover Heather/Bali Blue/Cruise Navy MD
POLO RALPH LAUREN$43.654.5★15,359 rev
Aero A87 Solid Pique Polo Kumquat M
AEROPOSTALE$13.124.5★4,572 rev
Hollister Canyon Escape Men EDT Spray 3.4 oz
Hollister$22.804.5★534 rev
Calvin Klein Mens Standard Light Weight Quick Dry Short Sleeve 40+ UPF Protection Active Top Black Logo Medium
Calvin Klein$15.254.6★3,950 rev
Newest
by launch date
Tommy Hilfiger Mens Cotton Classic 3-Pack Crewneck Undershirts
Tommy Hilfiger$20.762,411 rev
Hollister California Mens Crew Neck 100% Cotton T-Shirt HOM C (Small 00283-230)
Hollister$24.944 rev
QOSOQ Mens Polo Shirts Short Sleeve Golf Polo T Shirt Lightweight Casual Button Down Shirts Summer Collared with Pocket Navy Blue
QOSOQ$26.62238 rev
Eisctnd 4 Pack Mens Oversized T-Shirts Heavy Cotton Vintage Tee Loose Fit Baggy Short Sleeve Casual Streetwear Unisex Tops(4-Black+Beige+Grey+Green-L)
Eisctnd$38.54451 rev
EVERYDAY TEES 12 Pack Mens Cotton Crew Neck Regular T-Shirts Bulk Short Sleeve Lightweight Tees Mix Colors (US Alpha Large Regular Regular Dark Assorted)
EVERYDAY TEES$56.72813 rev
Trending
90-day click momentumEVERYDAY TEES 12 Pack Mens Cotton Crew Neck Regular T-Shirts Bulk Short Sleeve Lightweight Tees Mix Colors (US Alpha Large Regular Regular Dark Assorted)
EVERYDAY TEES$56.724.4★
Aero A87 Solid Pique Polo Lavendar M
AEROPOSTALE$14.734.5★
EVERYDAY TEES Mens Heavy Cotton Tee (Pack of 12) Assorted Mixed Color Small to 5XL (US Alpha Large Regular Regular Assorted)
EVERYDAY TEES$54.334.2★
QOSOQ Mens Polo Shirts Short Sleeve Golf Polo T Shirt Lightweight Casual Button Down Shirts Summer Collared with Pocket Navy Blue
QOSOQ$26.624.1★
Polo Ralph Lauren Mens Classic Fit Cotton Crew Tee White/Surf Blue Surf Blue/White Cruise Navy/White Small
POLO RALPH LAUREN$45.334.5★
What buyers say about hollister shirts for men
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Great Value”
“Great quality, exactly as described, and arrived on time”
“Fit great”
“Very durable”
“Excellent gift choice”
“is very comfortable”
“Exactly what I was wanting”
“very easy to use”
“lightweight”
What buyers complain about
“Scent is weak”
“One of them is a bit torn up now”
“So big”
“Over priced”
“LID KEEPS LEAKING AND HAS LEAKED MOSTLY OUT OF THE BOTLE”
“Not as described”
“smells like alcohol sanitizer”
“was expecting a higher quality product”
“Not strong”
“Item delivered broken”
Top return reasons
Common questions
- Is hollister shirts for men profitable to sell on Amazon United States?
- The niche generates $478K/yr across 38 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the hollister shirts for men niche?
- 23 brands and 91 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in hollister shirts for men?
- Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 0.5%.
- When does demand for hollister shirts for men peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the hollister shirts for men niche?
- Listings span $8.72–$245.97; the average listing price is $36.13 (sweet spot $15–$100). The average incumbent carries 7,125 reviews — the moat a new listing must climb.