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hollister malaia perfume

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 51Growth 23Conversion 40Competition 33Returns 100Price range 95Avg price 95Brand share 0Review moat 51Quality gap 52

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$32.36

avg listing price — sweet spot $15–$100

Price range

Incredible$17.85–$80.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$289K

$289K/yr · 278K searches

Review moat

Good1,467.79

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-3.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, hollister malaia perfume is a $289K/yr Amazon United States market (278K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Skip it — 47/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

hollister malaia perfume market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
$259K–$324K
units × avg price
Conversion rate
3.2%
Avg BSR
#1,088
Page quality
0%
Prime
86%
Sponsored
100%
Out of stock
2.7%
Avg brand age
87 months
Avg seller age
145 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Hollister77%
  • Abercrombie & Fitch23%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.0×

Top hollister malaia perfume search terms

  • hollister perfume for women122K/yr
  • hollister perfume47K/yr
  • abercrombie perfume for women26K/yr
  • abercrombie perfume18K/yr
  • abercrombie and fitch perfume13K/yr
  • american eagle perfume10K/yr
  • american eagle perfume for women8K/yr
  • abercrombie 8 perfume for women8K/yr
  • abercrombie & fitch perfume5K/yr
  • perfume hollister6K/yr
All search terms

Top hollister malaia perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$29K20%$58K30%$87K40%$116K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about hollister malaia perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell72%

“Great fragrance”

Value For Money8%

“Great value”

Size-Overall3%

“Good size”

Quality-Overall2%

“well made”

Gifting Purpose2%

“Mom loved part of her Mother's day gift”

Weight Light1%

“Light and lasts all day”

Durability1%

“It definitely lasts all day”

Soft Feel1%

“Clean smooth and fresh”

Design-Overall1%

“The bottle is nicely designed”

Advertised Vs Actual Product1%

“exactly as described”

What buyers complain about

Smell50%

“Smell doesnt last”

Durability12%

“Not a lot of longevity”

Value For Money3%

“not the Lancome price”

Size-Overall2%

“The bottle is so big too”

Advertised Vs Actual Product2%

“Not as described”

Strength2%

“Not the same strength”

Quality-Overall2%

“Cheap”

Suitability Dry Skin2%

“doesnt last long on skin at all”

Alcohol Content1%

“it dont have a strong alcohol scent to it”

Suitability Hot Weather1%

“Keep that in mind if you plan on wearing this on a hot day”

Common questions

Is hollister malaia perfume profitable to sell on Amazon United States?
The niche generates $289K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (47/100).
How competitive is the hollister malaia perfume niche?
2 brands and 39 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hollister malaia perfume?
Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
When does demand for hollister malaia perfume peak?
Demand peaks in Jun–Jul–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the hollister malaia perfume niche?
Listings span $17.85–$80.50; the average listing price is $32.36 (sweet spot $15–$100). The average incumbent carries 1,468 reviews — the moat a new listing must climb.