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Hollister Malaia Perfume

Fail

The top 5 brands take 100% of clicks, so Hollister Malaia Perfume is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$289K/yr278K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
65%top-5 click share · 2 brands · 39 sellers

Flapen Score

Hollister Malaia Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Hollister Malaia Perfume is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hollister Malaia Perfume market on Amazon at a glance

Shoppers on Amazon United States searched for Hollister Malaia Perfume 278K times last year and spent an estimated $289K. All 2 brands take every click. Demand peaks in Jun–Jul–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $289K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
3.2%
Market size, estimated
$289Ka year
Peak month
December2.0× the quietest month
Top search term
hollister perfume for women122K searches a year

02 · Price

A sale here is worth $32.36.

Listings sell for $32.36 on average, from $17.85 to $80.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $32.36 that is $8K to $16K a year per listing.

Average price
$32.36inside the $15 to $100 sweet spot
Price range
$17.85–$80.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #1,088 within Women's. It carries 1,468 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
86%
Out of stock, average day
2.7%
Average rank
#1,088in Women's
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,468per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Hollister Malaia Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 223%
  • Open — no brand owns it (0%)

Demand

Hollister Malaia Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Hollister Malaia Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hollister perfume for women122K/yr
  • hollister perfume47K/yr
  • abercrombie perfume for women26K/yr
  • abercrombie perfume18K/yr
  • abercrombie and fitch perfume13K/yr
  • american eagle perfume10K/yr
  • american eagle perfume for women8K/yr
  • abercrombie 8 perfume for women8K/yr
  • abercrombie & fitch perfume5K/yr
  • perfume hollister6K/yr

Reviews and returns

What reviews say buyers love and hate about Hollister Malaia Perfume

We read the reviews and the return reasons for every product selling here.

72%of positive reviews mention “Smell”
50%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Smell doesnt last”
A buyer, on “Smell”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Hollister Malaia Perfume questions

Answered from the same tracked data.