Hollister Jake Cologne for Men

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $640K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-4.1%

Conversion, latest week

1.5%

Market size, estimated

$640Ka year

Peak month

December14.2× the quietest month

Top search term

hollister794K searches a year

Listings sell for $30.14 on average, from $9.08 to $245.97. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $30.14 that is $30K to $38K a year per listing.

Average price

$30.14inside the $15 to $100 sweet spot

Price range

$9.08–$245.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

$30K–$38K

Returns

3.0%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #6,321 within Men's. It carries 1,384 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

84%

Out of stock, average day

8.1%

Average rank

#6,321in Men's

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

1,384per listing

Listings tracked

51

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months