Is hollister jake cologne for men profitable to sell on Amazon United States?

The niche generates $640K/yr across 51 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Worth a look (52/100).

How competitive is the hollister jake cologne for men niche?

23 brands and 73 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in hollister jake cologne for men?

Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 3.0%.

When does demand for hollister jake cologne for men peak?

Demand peaks in Jul–Nov–Dec; the busiest month runs 14.2× the quietest.

What does it cost to enter the hollister jake cologne for men niche?

Listings span $9.08–$245.97; the average listing price is $30.14 (sweet spot $15–$100). The average incumbent carries 1,384 reviews — the moat a new listing must climb.

hollister jake cologne for men

Worth a look

Shows a sweet-spot price point ($30.14 avg), but weak search conversion (1.5%) keeps it on the watch list.

Avg price

Incredible$30.14

avg listing price — sweet spot $15–$100

Competition

Great37%

top-5 click share — an open shelf

Market size

Good$640K

$640K/yr · 1.4M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,384.41

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Price range

Okay$9.08–$245.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-4.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, hollister jake cologne for men is a $640K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

hollister jake cologne for men market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: $603K–$754K; units × avg price
Conversion rate: 1.5%
Avg BSR: #6,321
Page quality: 0%
Prime: 84%
Sponsored: 82%
Out of stock: 8.1%
Avg brand age: 51 months
Avg seller age: 141 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

23 rising

Sellers

Top-5 brand share

78%

Top 20: 98%

Top-5 click share

37%

Top 20: 68%

Open market

20%

Hollister51%
AEROPOSTALE10%
KEEPSHOWING8%
EasyGala5%
EVERYDAY TEES4%
HeSaYep3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 14.2×

Open Trend

Top hollister jake cologne for men search terms

hollister794K/yr -2.1%0.1% conv.
hollister cologne for men194K/yr -13.9%3.9% conv.
hollister perfume for women122K/yr -10.2%3.5% conv.
hollister perfume47K/yr +14.6%3.1% conv.
holister60K/yr -4.5%0.2% conv.
hollister cologne44K/yr -6.3%3.2% conv.
hollister wave perfume5K/yr +114.4%9.0% conv.
american eagle cologne for men17K/yr -5.8%0.7% conv.
hollister perfume for men11K/yr +23.4%2.3% conv.
hollister jake cologne for men13K/yr +5.4%0.8% conv.

All search terms

Top hollister jake cologne for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hollister Wave Men Eau De Toilette 3.4 Ounce Multi 100 ml

Hollister$21.294.6★7,591 rev

Hollister Wave Women Eau De Parfum 3.4 Ounce

Hollister$20.174.5★5,611 rev

Hollister Womens Cable-Knit Icon V-Neck Sweater Cardigan (Slim Fit) HOW-73 (X-Small 00093-600)

Hollister$39.475.0★2 rev

EVERYDAY TEES 12 Pack Mens Cotton Crew Neck Regular T-Shirts Bulk Short Sleeve Lightweight Tees Mix Colors (US Alpha Large Regular Regular Assorted)

EVERYDAY TEES$55.514.4★813 rev

EasyGala Womens Cotton Long Sleeve Henley Shirts Sexy Button Down Square Neck Tops Slim Fit T-Shirt Trendy Casual Outfits Fall Basic V Neck Clothes 2026 Light Heather Grey Small

EasyGala$16.954.5★258 rev

Newest

by launch date

Hollister California Womens Soft Fleece Hoodie (Slim Fit) HOW-17 (Small 00137-201)

Hollister$49.407 rev

3mo ago

Hollister Mens Short Sleeve 100% Cotton Crew Neck/Henley T-Shirt (Slim Fit) HOM-S (Medium 00016-400)

Hollister$25.110 rev

4mo ago

Hollister Womens Cable-Knit Icon V-Neck Sweater Cardigan (Slim Fit) HOW-73 (X-Small 00093-600)

Hollister$39.472 rev

4mo ago

VnimVinter Women Fairy Grunge Y2k Babydoll Shirt Cap Sleeve Micro Polka Dot Tie Back Flowy Babydoll Top Preppy Clothes (White S)

VnimVinter$20.7050 rev

10mo ago

EasyGala Womens Cotton Long Sleeve Henley Shirts Sexy Button Down Square Neck Tops Slim Fit T-Shirt Trendy Casual Outfits Fall Basic V Neck Clothes 2026 Light Heather Grey Small

EasyGala$16.95258 rev

1y ago

What buyers say about hollister jake cologne for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell48%

“Amazing smell”

Size-Overall10%

“Great flattering fit”

Value For Money7%

“Great Value”

Comfort-Overall5%

“Very comfortable”

Quality-Overall5%

“great quality shirt”

Material Quality3%

“the material is soft and breathable”

Color3%

“I bought several colors”

Soft Feel3%

“Clean smooth and fresh”

Advertised Vs Actual Product1%

“It's exactly what I was hoping for”

Stretchability/Expandability/Elasticity1%

“Nice and stretchy”

What buyers complain about

Smell30%

“Smells horrible”

Size-Overall13%

“Run big”

Durability6%

“Not a lot of longevity”

Thickness2%

“The fabric was thick”

Advertised Vs Actual Product2%

“Not as described”

Alcohol Content2%

“it smells like pure alcohol”

Value For Money2%

“not the Lancome price”

Leak-Proof2%

“Bottle leaks”

Material Quality1%

“Do buy these t-shirts if you're expecting cotton shirts it will be a waste of your time”

Breathability1%

“The armpits have no breathing room”

Top return reasons

Size-Overall53%

Length8%

Material Quality8%

Chest Fit7%

Waist Fit3%

Transparency3%

Sleeve Fit3%