Holiday Makeup Gift Sets

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months

245K

Growth, 90 days vs prior 90

-25.3%

Conversion, latest week

1.0%

Market size, estimated

$36Ka year

Top search term

juicy bomb27K searches a year

Listings sell for $14.87 on average, from $4.58 to $31.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.87 that is $0 to $1K a year per listing.

Average price

$14.87under the $15 to $100 sweet spot

Price range

$4.58–$31.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.5%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #718 within Lips. It carries 3,407 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

88%

Out of stock, average day

15.1%

Average rank

#718in Lips

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

3,407per listing

Listings tracked

24

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months