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Hockey Tape Bag

Fail

Demand is soft, at -55.1% this quarter, so Hockey Tape Bag is a Fail.

Flapen Score
32
32 / 100
Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 48
Market size
$11K/yr32K searches / yr
90-day growth
-55.1%search demand this quarter
Competition
67%top-5 click share · 15 brands · 22 sellers

Flapen Score

Hockey Tape Bag against its category

The dotted line is the Beauty & Personal Care average. Past it, Hockey Tape Bag is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hockey Tape Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Hockey Tape Bag 32K times last year and spent an estimated $11K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -55.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-55.1%
Conversion, latest week
1.2%
Market size, estimated
$11Ka year
Peak month
December7.4× the quietest month
Top search term
hockey tape bag20K searches a year

02 · Price

A sale here is worth $28.20.

Listings sell for $28.20 on average, from $6.86 to $97.03. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $28.20 that is $0 to $3K a year per listing.

Average price
$28.20inside the $15 to $100 sweet spot
Price range
$6.86–$97.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #208 within Bags & Cases. It carries 1,988 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
88%
Out of stock, average day
11.4%
Average rank
#208in Bags & Cases
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
1,988per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Hockey Tape Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 flat

Sellers

22

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

25%

  • Brand 131%
  • Brand 219%
  • Brand 39%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Hockey Tape Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.4×

Reviews and returns

What reviews say buyers love and hate about Hockey Tape Bag

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
2.5%of orders come back
“poorly quality-controlled”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hockey Tape Bag questions

Answered from the same tracked data.