hims hair regrowth treatment pills
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$2.0M$2.0M/yr · 1.3M searches
Avg price
Incredible$30.90avg listing price — sweet spot $15–$100
Price range
Great$9.61–$85.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,668.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hims hair regrowth treatment pills is a $2.0M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
hims hair regrowth treatment pills market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- $1.9M–$2.5M
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #145
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- HIMS & HERS95%
- Nutrafol3%
- FLAWLESS FOR MEN2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 26 weeks — -12.1% search growth over the last 90 days.Top hims hair regrowth treatment pills search terms
- hims686K/yr
- hims hair regrowth treatment381K/yr
- hims minoxidil52K/yr
- hims hair growth21K/yr
- hims chews for men hair growth11K/yr
- hims hair regrowth treatment pills18K/yr
- hims hair14K/yr
- hims finasteride9K/yr
- hims minoxidil foam7K/yr
- hims for men12K/yr
Top hims hair regrowth treatment pills products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
hims Hair Regrowth Treatment - Topical Minoxidil 5% Solution for Men - Extra Strength - Supports Thicker Fuller Hair - Non-Greasy - Unscented 2 Pack
HIMS & HERS$28.043.8★1,872 rev
hims Hair Regrowth Treatment - Topical Minoxidil 5% Solution for Men - Extra Strength - Supports Thicker Fuller Hair - Non-Greasy - Unscented 3 Pack
HIMS & HERS$52.303.8★1,121 rev
hims Thick Fix Shampoo & Conditioner Set - Saw Palmetto for Healthy Hair Growth & Thickening - Scalp Cleansing - Vegan Sulfate-Free & Cruelty-Free - Eucalyptus Scent 6.4 fl oz
HIMS & HERS$23.894.3★3,118 rev
hims Thick Fix Shampoo & Conditioner Set for Healthy Hair Growth & Thickening - Eucalyptus Scent 6.4 fl oz & hims Minoxidil 5% Topical Solution Hair Loss & Regrowth Treatment for Men 2 fl oz
HIMS & HERS$40.094.5★24 rev
hims Thick Fix Thickening Shampoo & 5% Minoxidil Treatment Serum - Saw Palmetto & Minoxidil Serum - For Strengthening Hair Growth - Paraben-Free & Sulfate-Free - Eucalyptus Grove Scent
HIMS & HERS$24.884.0★255 rev
Newest
by launch datehims Thick Fix Shampoo & Conditioner Set for Healthy Hair Growth & Thickening - Eucalyptus Scent 6.4 fl oz & hims Minoxidil 5% Topical Solution Hair Loss & Regrowth Treatment for Men 2 fl oz
HIMS & HERS$40.0924 rev
hims Thick Fix Thickening Shampoo & 5% Minoxidil Treatment Serum - Saw Palmetto & Minoxidil Serum - For Strengthening Hair Growth - Paraben-Free & Sulfate-Free - Eucalyptus Grove Scent
HIMS & HERS$24.88255 rev
FLAWLESS FOR MEN Stamina | Extra Firm Hard On Pills | Fast Acting L-Arginine L -Citrulline & Nitric Oxide Supplement for Men | Promotes Male Vitality Blood Flow and Endurance | 60 Capsules
FLAWLESS FOR MEN$25.23624 rev
hims Thick Fix Shampoo & 5% Minoxidil Foam Solution Set - Saw Palmetto & Minoxidil Solution - Hair Strengthening & Thickening - Paraben-Free & Vegan - Eucalyptus Grove Scent
HIMS & HERS$33.28297 rev
hims High Tide Hydrating Daily Cleanser - With Hyaluronic Acid & Squalane - Moisturizing Non-Stripping Facial Cleanser - Gentle pH Balanced Sulfate-Free - 6.8 Fl Oz
HIMS & HERS$9.701,055 rev
Trending
90-day click momentumhims Thick Fix Shampoo & Conditioner Set for Healthy Hair Growth & Thickening - Eucalyptus Scent 6.4 fl oz & hims Minoxidil 5% Topical Solution Hair Loss & Regrowth Treatment for Men 2 fl oz
HIMS & HERS$40.094.5★
hims Hair Regrowth Treatment - Topical Minoxidil 5% Solution for Men - Extra Strength - Supports Thicker Fuller Hair - Non-Greasy - Unscented 2 Pack
HIMS & HERS$28.043.8★
hims High Tide Hydrating Daily Cleanser - With Hyaluronic Acid & Squalane - Moisturizing Non-Stripping Facial Cleanser - Gentle pH Balanced Sulfate-Free - 6.8 Fl Oz
HIMS & HERS$9.704.7★
FLAWLESS FOR MEN Stamina | Extra Firm Hard On Pills | Fast Acting L-Arginine L -Citrulline & Nitric Oxide Supplement for Men | Promotes Male Vitality Blood Flow and Endurance | 60 Capsules
FLAWLESS FOR MEN$25.233.7★
hims Hair Regrowth Treatment - Topical Minoxidil 5% Solution for Men - Extra Strength - Supports Thicker Fuller Hair - Non-Greasy - Unscented 3 Pack
HIMS & HERS$52.303.8★
What buyers say about hims hair regrowth treatment pills
What buyers praise and complain about, mined from review topics.What buyers love
“It has a great clean smell to it”
“Great product no concerns no complaints”
“Hair growth has improved”
“Great value”
“Great men's moisturizer”
“Feels smooth on the skin”
“It still works as usual”
“Cleans well”
“Makes hair thicker”
“Effective”
What buyers complain about
“Didnt work”
“Waste of money”
“Just few days of using it i start feeling itchy”
“Hair thicker-no”
“Horrible Smell”
“I didn't feel any difference when taking this product”
“The size is deceiving”
“Not as good as I had hoped”
“not so hydrating”
“I do not notice any difference at all”
Top return reasons
Common questions
- Is hims hair regrowth treatment pills profitable to sell on Amazon United States?
- The niche generates $2.0M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the hims hair regrowth treatment pills niche?
- 3 brands and 15 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hims hair regrowth treatment pills?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 0.4%.
- What does it cost to enter the hims hair regrowth treatment pills niche?
- Listings span $9.61–$85.47; the average listing price is $30.90 (sweet spot $15–$100). The average incumbent carries 1,668 reviews — the moat a new listing must climb.