hims conditioner men
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible27.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$24.84avg listing price — sweet spot $15–$100
Price range
Incredible$23.90–$26.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,363.67avg incumbent reviews — the moat a new listing must climb
Market size
Good$286K$286K/yr · 42K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hims conditioner men is a $286K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
hims conditioner men market data
- Units sold / yr
- 10K–13K
- avg 3,000–4,000/product
- Revenue / yr
- $248K–$311K
- units × avg price
- Conversion rate
- 27.3%
- Avg BSR
- #363
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- HIMS & HERS100%
Demand
Weekly Amazon search volume, last 50 weeks — +4.5% search growth over the last 90 days.Top hims conditioner men search terms
- hims conditioner15K/yr
- hims conditioner men21K/yr
- hims thick fix conditioner6K/yr
- hims conditioner men thick fix663/yr
Top hims conditioner men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
hims Thick Fix Thickening Conditioner - Made with Panthenol & Niacinamide - Lightweight Moisturizing Conditioner - Paraben-Free Sulfate-Free Vegan - Eucalyptus Grove Scent - 6.4 Fl Oz 2 Pack
HIMS & HERS$24.154.5★753 rev
hims Max Volume Conditioner - Biovolume 128 Biotin & Argan Oil - Volumizing & Hydrating Conditioner - Paraben-Free & Sulfate-free - Citrus Spice Scent - 6.4 Fl Oz 2 Pack
HIMS & HERS$26.474.6★208 rev
hims Thick Fix Shampoo & Conditioner Set - Saw Palmetto for Healthy Hair Growth & Thickening - Scalp Cleansing - Vegan Sulfate-Free & Cruelty-Free - Eucalyptus Scent 6.4 fl oz
HIMS & HERS$23.904.3★3,130 rev
Newest
by launch datehims Max Volume Conditioner - Biovolume 128 Biotin & Argan Oil - Volumizing & Hydrating Conditioner - Paraben-Free & Sulfate-free - Citrus Spice Scent - 6.4 Fl Oz 2 Pack
HIMS & HERS$26.47208 rev
hims Thick Fix Shampoo & Conditioner Set - Saw Palmetto for Healthy Hair Growth & Thickening - Scalp Cleansing - Vegan Sulfate-Free & Cruelty-Free - Eucalyptus Scent 6.4 fl oz
HIMS & HERS$23.903,130 rev
hims Thick Fix Thickening Conditioner - Made with Panthenol & Niacinamide - Lightweight Moisturizing Conditioner - Paraben-Free Sulfate-Free Vegan - Eucalyptus Grove Scent - 6.4 Fl Oz 2 Pack
HIMS & HERS$24.15753 rev
Trending
90-day click momentumhims Thick Fix Thickening Conditioner - Made with Panthenol & Niacinamide - Lightweight Moisturizing Conditioner - Paraben-Free Sulfate-Free Vegan - Eucalyptus Grove Scent - 6.4 Fl Oz 2 Pack
HIMS & HERS$24.154.5★
hims Max Volume Conditioner - Biovolume 128 Biotin & Argan Oil - Volumizing & Hydrating Conditioner - Paraben-Free & Sulfate-free - Citrus Spice Scent - 6.4 Fl Oz 2 Pack
HIMS & HERS$26.474.6★
hims Thick Fix Shampoo & Conditioner Set - Saw Palmetto for Healthy Hair Growth & Thickening - Scalp Cleansing - Vegan Sulfate-Free & Cruelty-Free - Eucalyptus Scent 6.4 fl oz
HIMS & HERS$23.904.3★
What buyers say about hims conditioner men
What buyers praise and complain about, mined from review topics.What buyers love
“Smell good, make my hair feel smooth & look healthy”
“Good quality shampoo”
“Thickens hair like advertised”
“Hair Thickener That Works”
“Does exactly as advertised”
“Hair thickening”
“still makes my hair feel softer”
“Great value”
“Works well if used properly”
“my hair loves it”
What buyers complain about
“Doesn't work”
“Itching problem”
“Not as good as crew products”
“Not seeing any difference on hair thickness”
“It dried my hair out”
“Two weeks of use has left my hair damaged, dry, somehow thinner, AND broke out with red bumps atop my scalp”
“This product did not work for my hair type”
“haven't noticed any difference at all”
“Eucalyptus apparently smells like your grandfathers hair gel”
“Tiny bottles without any positive or negative effect so far”
Top return reasons
Common questions
- Is hims conditioner men profitable to sell on Amazon United States?
- The niche generates $286K/yr across 3 tracked products. 90-day search growth is +4.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the hims conditioner men niche?
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hims conditioner men?
- Top complaints mined from reviews: Functionality-Overall, Allergies, Quality-Overall. The return rate is 0.4%.
- What does it cost to enter the hims conditioner men niche?
- Listings span $23.90–$26.47; the average listing price is $24.84 (sweet spot $15–$100). The average incumbent carries 1,364 reviews — the moat a new listing must climb.