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Hims Conditioner Men

Fail

The top 5 products take 100% of clicks, so Hims Conditioner Men is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$286K/yr42K searches / yr
90-day growth
+4.5%search demand this quarter
Competition
100%top-5 click share · 1 brands · 3 sellers

Flapen Score

Hims Conditioner Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Hims Conditioner Men is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hims Conditioner Men market on Amazon at a glance

Shoppers on Amazon United States searched for Hims Conditioner Men 42K times last year and spent an estimated $286K. One brand takes every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 27.3% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 27.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $286K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
27.3%
Market size, estimated
$286Ka year
Peak month
April1.4× the quietest month
Top search term
hims conditioner15K searches a year

02 · Price

A sale here is worth $24.84.

Listings sell for $24.84 on average, from $23.90 to $26.47. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 3,000 to 4,000 of them. At $24.84 that is $75K to $99K a year per listing.

Average price
$24.84inside the $15 to $100 sweet spot
Price range
$23.90–$26.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
3,000–4,000
Revenue per listing a year
$75K–$99K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #363 within Conditioners. It carries 1,364 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#363in Conditioners
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,364per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Hims Conditioner Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Hims Conditioner Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Hims Conditioner Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hims conditioner15K/yr
  • hims conditioner men21K/yr
  • hims thick fix conditioner6K/yr
  • hims conditioner men thick fix663/yr

Reviews and returns

What reviews say buyers love and hate about Hims Conditioner Men

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Smell”
19%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“Doesn't work”
A buyer, on “Functionality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hims Conditioner Men questions

Answered from the same tracked data.