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Himalayan Salt Scrub

Fail

Shoppers spend an estimated $34K a year here, so Himalayan Salt Scrub is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$34K/yr20K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
69%top-5 click share · 9 brands · 18 sellers

Flapen Score

Himalayan Salt Scrub against its category

The dotted line is the Beauty & Personal Care average. Past it, Himalayan Salt Scrub is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Himalayan Salt Scrub market on Amazon at a glance

Shoppers on Amazon United States searched for Himalayan Salt Scrub 20K times last year and spent an estimated $34K. The top 5 brands take 84% of clicks. Demand peaks in Jul–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
10.2%
Market size, estimated
$34Ka year
Peak month
December2.2× the quietest month
Top search term
himalayan salt scrub13K searches a year

02 · Price

A sale here is worth $16.49.

Listings sell for $16.49 on average, from $7.23 to $38.76. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $16.49 that is $2K to $4K a year per listing.

Average price
$16.49inside the $15 to $100 sweet spot
Price range
$7.23–$38.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Foot & Hand Care. It carries 15,238 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Foot & Hand Care
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
15,238per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Himalayan Salt Scrub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

18

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

10%

  • Brand 125%
  • Brand 223%
  • Brand 320%
  • Brand 49%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (3 brands, 10%)

Demand

Himalayan Salt Scrub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Himalayan Salt Scrub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • himalayan salt scrub13K/yr
  • himalayan scrub3K/yr
  • himalayan pink salt scrub4K/yr

Reviews and returns

What reviews say buyers love and hate about Himalayan Salt Scrub

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Smell”
12%of negative reviews mention “Oily/Greasy”
0.8%of orders come back
“Too oily”
A buyer, on “Oily/Greasy”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Himalayan Salt Scrub questions

Answered from the same tracked data.