Highlighter Stick

Shoppers searched for this 659K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $240K a year.

Searches, last 12 months

659K

Growth, 90 days vs prior 90

-2.5%

Conversion, latest week

3.5%

Market size, estimated

$240Ka year

Peak month

May1.5× the quietest month

Top search term

highlighter stick222K searches a year

Listings sell for $10.40 on average, from $2.08 to $33.96. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $10.40 that is $3K to $5K a year per listing.

Average price

$10.40under the $15 to $100 sweet spot

Price range

$2.08–$33.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

1.1%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #56 within Face. It carries 11,345 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#56in Face

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

11,345per listing

Listings tracked

56

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

8Amazon's first-year sales bar

Average brand age

47 months