Highlighter Makeup

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $670K a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

-7.7%

Conversion, latest week

3.0%

Market size, estimated

$670Ka year

Peak month

December1.6× the quietest month

Top search term

highlighter makeup1.3M searches a year

Listings sell for $9.53 on average, from $4.20 to $43.71. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At $9.53 that is $12K to $14K a year per listing.

Average price

$9.53under the $15 to $100 sweet spot

Price range

$4.20–$43.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,250–1,500

Revenue per listing a year

$12K–$14K

Returns

1.2%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #43 within Face. It carries 10,782 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#43in Face

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

10,782per listing

Listings tracked

39

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

51 months