Highlighter Brush

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

148K

Growth, 90 days vs prior 90

-1.2%

Conversion, latest week

7.2%

Market size, estimated

$58Ka year

Peak month

January1.4× the quietest month

Top search term

highlighter brush103K searches a year

Listings sell for $5.38 on average, from $4.02 to $7.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $5.38 that is $1K to $3K a year per listing.

Average price

$5.38under the $15 to $100 sweet spot

Price range

$4.02–$7.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$1K–$3K

Returns

1.4%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #45 within Makeup Brushes & Tools. It carries 2,402 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#45in Makeup Brushes & Tools

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

2,402per listing

Listings tracked

9

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months