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Highlight Deep Wave Wig

Fail

Buyers convert on only 0.9% of searches, so Highlight Deep Wave Wig is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$61K/yr66K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
59%top-5 click share · 16 brands · 18 sellers

Flapen Score

Highlight Deep Wave Wig against its category

The dotted line is the Beauty & Personal Care average. Past it, Highlight Deep Wave Wig is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Highlight Deep Wave Wig market on Amazon at a glance

Shoppers on Amazon United States searched for Highlight Deep Wave Wig 66K times last year and spent an estimated $61K. The top 5 brands take 65% of clicks. Demand peaks in Oct–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
0.9%
Market size, estimated
$61Ka year
Peak month
October2.6× the quietest month
Top search term
highlighted deep wave wig 13x613K searches a year

02 · Price

A sale here is worth $108.49.

Listings sell for $108.49 on average, from $79.36 to $135.32. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $108.49 that is $0 to $11K a year per listing.

Average price
$108.49above the $15 to $100 sweet spot
Price range
$79.36–$135.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #695 within Wigs. It carries 979 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
13.2%
Average rank
#695in Wigs
Average rating
4.07 starsAmazon United States average 4.42 stars
Average reviews
979per listing
Listings tracked
19

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
17 months

Products

Top Highlight Deep Wave Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

18

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

29%

  • Brand 117%
  • Brand 216%
  • Brand 314%
  • Brand 410%
  • Brand 58%
  • Brand 66%

Demand

Highlight Deep Wave Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Highlight Deep Wave Wig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • highlighted deep wave wig 13x613K/yr
  • zlike highlight curly wig human hair 13x618K/yr
  • deep wave highlight wig human hair12K/yr
  • highlight deep wave wig7K/yr
  • highlighted deep wave wig5K/yr
  • highlight deep wave wig 13x66K/yr
  • highlight curly wig human hair 13x63K/yr
  • azibo honey blonde hd lace front wig human hair1K/yr

Reviews and returns

What reviews say buyers love and hate about Highlight Deep Wave Wig

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Wig/Artificial Hair Quality”
13%of negative reviews mention “Wig/Artificial Hair Quality”
4.8%of orders come back
“There is something that is off about the wig Construction its just not a good unit”
A buyer, on “Wig/Artificial Hair Quality”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Highlight Deep Wave Wig questions

Answered from the same tracked data.