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Shoppers searched for this 532K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $326K a year.

Searches, last 12 months

532K

Growth, 90 days vs prior 90

+18.3%

Conversion, latest week

6.0%

Market size, estimated

$326Ka year

Peak month

June1.5× the quietest month

Top search term

highlight cap171K searches a year

Listings sell for $10.27 on average, from $4.94 to $28.91. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $10.27 that is $15K to $21K a year per listing.

Average price

$10.27under the $15 to $100 sweet spot

Price range

$4.94–$28.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

$15K–$21K

Returns

0.8%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #56 within Hair Coloring Products. It carries 3,191 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#56in Hair Coloring Products

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

3,191per listing

Listings tracked

12

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months