Highlight Bob Wig Human Hair

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months

63K

Growth, 90 days vs prior 90

-2.4%

Conversion, latest week

0.5%

Market size, estimated

$20Ka year

Peak month

August1.4× the quietest month

Top search term

ombre bob wig human hair16K searches a year

Listings sell for $60.20 on average, from $21.29 to $107.37. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $60.20 that is $0 to $6K a year per listing.

Average price

$60.20inside the $15 to $100 sweet spot

Price range

$21.29–$107.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

8.0%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.2% of listings are out of stock. The average listing ranks #1,078 within Wigs. It carries 828 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

33.2%

Average rank

#1,078in Wigs

Average rating

3.87 starsAmazon United States average 4.42 stars

Average reviews

828per listing

Listings tracked

45

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

3Amazon's first-year sales bar

Average brand age

25 months