Highlight Bob Wig Human Hair
FailShoppers spend an estimated $20K a year here, so Highlight Bob Wig Human Hair is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $20K/yr63K searches / yr
- 90-day growth
- -2.4%search demand this quarter
- Competition
- 41%top-5 click share · 35 brands · 37 sellers
Flapen Score
Highlight Bob Wig Human Hair against its category
The dotted line is the Beauty & Personal Care average. Past it, Highlight Bob Wig Human Hair is stronger. Inside it, weaker.
Market
The Highlight Bob Wig Human Hair market on Amazon at a glance
Shoppers on Amazon United States searched for Highlight Bob Wig Human Hair 63K times last year and spent an estimated $20K. The top 5 brands take 56% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -2.4%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $20Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- ombre bob wig human hair16K searches a year
02 · Price
A sale here is worth $60.20.
Listings sell for $60.20 on average, from $21.29 to $107.37. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $60.20 that is $0 to $6K a year per listing.
- Average price
- $60.20inside the $15 to $100 sweet spot
- Price range
- $21.29–$107.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 8.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.2% of listings are out of stock. The average listing ranks #1,078 within Wigs. It carries 828 reviews at 3.87 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 33.2%
- Average rank
- #1,078in Wigs
- Average rating
- 3.87 starsAmazon United States average 4.42 stars
- Average reviews
- 828per listing
- Listings tracked
- 45
04 · Newcomers
3 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Highlight Bob Wig Human Hair products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
35 falling
Sellers
37
Top-5 brand share
56%
Top 20: 89%
Top-5 click share
41%
Top 20: 79%
Open market
39%
- Brand 118%
- Brand 212%
- Brand 311%
- Brand 410%
- Brand 56%
- Brand 65%
Demand
Highlight Bob Wig Human Hair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Highlight Bob Wig Human Hair search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ombre bob wig human hair16K/yr
- ombre bob wig11K/yr
- highlight bob wig human hair10K/yr
- highlight bob wig4K/yr
- ombre bob4K/yr
- short honey blonde wig human hair5K/yr
- ombre lace front wig human hair bob4K/yr
- highlight bob2K/yr
- highlighted bob wig2K/yr
- blonde 1b/27/613 ombre lace front bob wig human hair3K/yr
Reviews and returns
What reviews say buyers love and hate about Highlight Bob Wig Human Hair
We read the reviews and the return reasons for every product selling here.
“Thin wig”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Highlight Bob Wig Human Hair questions
Answered from the same tracked data.