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Hey Dewy Humidifier

Fail

Demand is soft, at -65.0% this quarter, so Hey Dewy Humidifier is a Fail.

Flapen Score
26
26 / 100
Ranks 10,835 of 10,978 Beauty & Personal Care niches · −22 vs the category median of 48
Market size
$19K/yr34K searches / yr
90-day growth
-65.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 11 sellers

Flapen Score

Hey Dewy Humidifier against its category

The dotted line is the Beauty & Personal Care average. Past it, Hey Dewy Humidifier is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hey Dewy Humidifier market on Amazon at a glance

Shoppers on Amazon United States searched for Hey Dewy Humidifier 34K times last year and spent an estimated $19K. All 3 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -65.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-65.0%
Conversion, latest week
1.5%
Market size, estimated
$19Ka year
Peak month
December15.8× the quietest month
Top search term
hey dewy humidifier25K searches a year

02 · Price

A sale here is worth $37.13.

Listings sell for $37.13 on average, from $24.15 to $54.20. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $37.13 that is $4K to $9K a year per listing.

Average price
$37.13inside the $15 to $100 sweet spot
Price range
$24.15–$54.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 35.7% of listings are out of stock. The average listing ranks #230 within Face Mists. It carries 8,473 reviews at 3.85 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
35.7%
Average rank
#230in Face Mists
Average rating
3.85 starsAmazon United States average 4.42 stars
Average reviews
8,473per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Hey Dewy Humidifier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 26%
  • Brand 35%

Demand

Hey Dewy Humidifier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 15.8×

Search terms

Top Hey Dewy Humidifier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hey dewy humidifier25K/yr
  • hey dewy6K/yr
  • hey dewey portable humidifier3K/yr

Reviews and returns

What reviews say buyers love and hate about Hey Dewy Humidifier

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Humidification”
12%of negative reviews mention “Ease Of Cleaning”
4.5%of orders come back
“a little tricky to clean”
A buyer, on “Ease Of Cleaning”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hey Dewy Humidifier questions

Answered from the same tracked data.