Skip to content

Hestia Foundation Stick

Maybe

Search demand grew >1,000% this quarter. But shoppers spend an estimated $56K a year here, so Hestia Foundation Stick is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$56K/yr39K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
81%top-5 click share · 9 brands · 13 sellers

Flapen Score

Hestia Foundation Stick against its category

The dotted line is the Beauty & Personal Care average. Past it, Hestia Foundation Stick is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hestia Foundation Stick market on Amazon at a glance

Shoppers on Amazon United States searched for Hestia Foundation Stick 39K times last year and spent an estimated $56K. The top 5 brands take 89% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
6.7%
Market size, estimated
$56Ka year
Top search term
hestia foundation stick28K searches a year

02 · Price

A sale here is worth $21.65.

Listings sell for $21.65 on average, from $12.58 to $27.20. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $21.65 that is $2K to $5K a year per listing.

Average price
$21.65inside the $15 to $100 sweet spot
Price range
$12.58–$27.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 32.2% of listings are out of stock. The average listing ranks #873 within Face. It carries 2,008 reviews at 3.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
73%
Out of stock, average day
32.2%
Average rank
#873in Face
Average rating
3.60 starsAmazon United States average 4.42 stars
Average reviews
2,008per listing
Listings tracked
11

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
29 months

Products

Top Hestia Foundation Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

9

Sellers

13

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

8%

  • Brand 136%
  • Brand 229%
  • Brand 314%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (3 brands, 8%)

Search terms

Top Hestia Foundation Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hestia foundation stick28K/yr
  • hestia color changing foundation stick7K/yr
  • hestia makeup2K/yr
  • hestia foundation2K/yr

Reviews and returns

What reviews say buyers love and hate about Hestia Foundation Stick

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Suitability Combination Skin”
20%of negative reviews mention “Color”
5.7%of orders come back
“Color didnt match”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hestia Foundation Stick questions

Answered from the same tracked data.