hestia foundation stick
Worth a lookShows demand growing >1,000% this quarter, but a small market ($56K/yr) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Avg price
Great$21.65avg listing price — sweet spot $15–$100
Price range
Great$12.58–$27.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,008.27avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Returns
Bad5.7%return rate — above 5% kills the launch gate
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad$56K$56K/yr · 39K searches
According to Flapen's Amazon United States niche tracking, hestia foundation stick is a $56K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
hestia foundation stick market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $32K–$43K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #873
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 100%
- Out of stock
- 32.2%
- Avg brand age
- 29 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
9
Sellers
13
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
8%
- ETUIH36%
- ELROEL29%
- Hestia Foundation14%
- ROVLET6%
- Aurovida4%
- BITYEYE4%
- Open — no brand owns it (3 brands, 8%)
Top hestia foundation stick search terms
- hestia foundation stick28K/yr
- hestia color changing foundation stick7K/yr
- hestia makeup2K/yr
- hestia foundation2K/yr
Top hestia foundation stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hestia Foundation Stick Facelove Foundation Stick Dual-Ended With Built-In Brush Hydrating Concealer Base Makeup For Daily Use Natural (1)
ETUIH$20.823.5★9 rev
ELROEL Blanc Cover Cream Stick V White - Korean Color-Changing Foundation Stick with Volufiline - Medium to Full Coverage Dewy Finish Base Makeup - Dual-Ended with Detachable Brush (203 Medium)
ELROEL$27.203.8★7,256 rev
Hestia Foundation Stick Hestia Foundation Color Changing Stick Dual-Ended Foundation Concealer Waterproof & Long-Lasting Hydrating Makeup Natural (1PCS)
Hestia Foundation$21.462.8★9 rev
Color Changing Foundation Stick with Volufiline - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural)
ROVLET$19.333.5★26 rev
2 in 1 White Korean Color Changing Foundation Stick with Brush Cover Cream Stick Foundation Moisturizing Long-Lasting Hydration Makeup Light Coverage Concealer for All Skin Types (02#)
Aurovida$12.583.6★176 rev
Newest
by launch date
Hestia foundation stickfacelove foundation stick2 in 1 Color Changing Foundation Stick Hydrating Concealer Base Makeup Natural
BITYEYE$19.300 rev
Hestia Foundation Stick Light Coverage Concealer Natural (1pcs)
RCSCBC$19.262 rev
Hestia Foundation Stick Facelove Foundation Stick Dual-Ended With Built-In Brush Hydrating Concealer Base Makeup For Daily Use Natural (1)
ETUIH$20.829 rev
Hestia Foundation Stick Hestia Foundation Color Changing Stick Dual-Ended Foundation Concealer Waterproof & Long-Lasting Hydrating Makeup Natural (1PCS)
Hestia Foundation$21.469 rev
Color Changing Foundation Stick with Volufiline - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural)
ROVLET$19.3326 rev
Trending
90-day click momentumHestia Foundation Stick Facelove Foundation Stick Dual-Ended With Built-In Brush Hydrating Concealer Base Makeup For Daily Use Natural (1)
ETUIH$20.823.5★
ELROEL Blanc Cover Cream Stick V White - Korean Color-Changing Foundation Stick with Volufiline - Medium to Full Coverage Dewy Finish Base Makeup - Dual-Ended with Detachable Brush (203 Medium)
ELROEL$27.203.8★
Hestia Foundation Stick Hestia Foundation Color Changing Stick Dual-Ended Foundation Concealer Waterproof & Long-Lasting Hydrating Makeup Natural (1PCS)
Hestia Foundation$21.462.8★
Color Changing Foundation Stick with Volufiline - Hydrating Concealer Base Makeup Dual-Ended with Built-in Brush Portable for Daily Use (Natural)
ROVLET$19.333.5★
2 in 1 White Korean Color Changing Foundation Stick with Brush Cover Cream Stick Foundation Moisturizing Long-Lasting Hydration Makeup Light Coverage Concealer for All Skin Types (02#)
Aurovida$12.583.6★
What buyers say about hestia foundation stick
What buyers praise and complain about, mined from review topics.What buyers love
“It really is great for my skin”
“Excellent coverage”
“Color is great”
“Goes on easy”
“feels lightweight on the skin”
“It is soft”
“Easy to apply”
“Overall great product worth the price point”
“Works as advertised”
“Best value for the money”
What buyers complain about
“Color didnt match”
“not full coverage”
“no moisture”
“Does not work as advertised”
“False advertising”
“Skin reaction”
“It didnt blend very well into my skin”
“Not the best product”
“Waste of money”
“my skin is to dry it flaked up on me”
Top return reasons
Common questions
- Is hestia foundation stick profitable to sell on Amazon United States?
- The niche generates $56K/yr across 11 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (52/100).
- How competitive is the hestia foundation stick niche?
- 9 brands and 13 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in hestia foundation stick?
- Top complaints mined from reviews: Color, Coverage, Moist/Dry. The return rate is 5.7% — above our launch gate.
- What does it cost to enter the hestia foundation stick niche?
- Listings span $12.58–$27.20; the average listing price is $21.65 (sweet spot $15–$100). The average incumbent carries 2,008 reviews — the moat a new listing must climb.