Hers Vitamins
MaybeAn estimated 0.5% of orders come back. But the top 5 brands take 98% of clicks, so Hers Vitamins is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $1.5M/yr801K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 83%top-5 click share · 6 brands · 20 sellers
Flapen Score
Hers Vitamins against its category
The dotted line is the Beauty & Personal Care average. Past it, Hers Vitamins is stronger. Inside it, weaker.
Market
The Hers Vitamins market on Amazon at a glance
Shoppers on Amazon United States searched for Hers Vitamins 801K times last year and spent an estimated $1.5M. The top 5 brands take 98% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 801K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 801K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $1.5Ma year
- Top search term
- hers hair regrowth treatment270K searches a year
02 · Price
A sale here is worth $39.12.
Listings sell for $39.12 on average, from $22.33 to $84.85. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $39.12 that is $78K to $98K a year per listing.
- Average price
- $39.12inside the $15 to $100 sweet spot
- Price range
- $22.33–$84.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $78K–$98K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Hair Loss Products. It carries 6,203 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #143in Hair Loss Products
- Average rating
- 4.13 starsAmazon United States average 4.42 stars
- Average reviews
- 6,203per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Hers Vitamins products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
hers Hair Regrowth Treatment - Topical Minoxidil 2% Solution for Women - Supports Thicker Fuller Hair - Non-Greasy - Unscented 2 Pack
- Price
- $27.20
- Rating
- 3.9/5
- Reviews
- 2,703
- Age
- 4y ago

hers Hair Regrowth Treatment - Topical Minoxidil 5% Foam for Women - Extra Strength - Supports Thicker Fuller Hair - Non-Greasy - Unscented 2 Pack
- Price
- $38.23
- Rating
- 3.9/5
- Reviews
- 2,703
- Age
- 4y ago

hers Triple Threat Shampoo & Conditioner Set - Biotin Saw Palmetto & Pumpkin Seed Oil Formula - Thickens & Hydrates - Color-Safe Paraben-Free Vegan - Napa Rose Scent - 6.4 Fl Oz 2 Count
- Price
- $23.27
- Rating
- 4.1/5
- Reviews
- 2,746
- Age
- 4y ago

HIMS and HERS Triple Threat Shampoo - Conditioner and 2% Minoxidil Set - Biotin - Saw Palmetto and Pumpkin Seed Oil - Regrowth for Women - Color-Safe - Paraben-Free - Napa Rose - 3 Count - 6.4 Fl Oz
- Price
- $36.00
- Rating
- 4.2/5
- Reviews
- 462
- Age
- 3y ago

Nutrafol Womens Balance Hair Growth Supplements Ages 45 and Up Clinically Tested for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 1 Month Supply
- Price
- $84.85
- Rating
- 4.2/5
- Reviews
- 15,776
- Age
- 7y ago
Trending
estimated 90-day click momentum
5% Minoxidil Spray for Women Hair Growth: Extra Strength Hair Regrowth Treatment Revitalize Hair Follicles & Regrow Thicker Fuller Hair Hair Loss Solution - 2 Packs
- Price
- $22.33
- Rating
- 4.3/5
- Reviews
- 802
- Age
- 7mo ago

hers Triple Threat Shampoo Conditioner & Minoxidil Set - Includes 5% Minoxidil Foam Solution - Hair Thickening & Strengthening Formula - Paraben-Free Vegan Color-Safe - 3 Count
- Price
- $44.79
- Rating
- 3.9/5
- Reviews
- 325
- Age
- 1y ago

Female Libido Booster for Women - Increase Passion Desire & Excitement - Relieve Stress Reduce Dryness & Heighten Sensitivity Hers Hornygoatweed Energy Supplement for Women in the Mood Enhancer
- Price
- $23.14
- Rating
- 3.8/5
- Reviews
- 1,425
- Age
- 3y ago

hers Hair Regrowth Treatment - Topical Minoxidil 2% Solution for Women - Supports Thicker Fuller Hair - Non-Greasy - Unscented 2 Pack
- Price
- $27.20
- Rating
- 3.9/5
- Reviews
- 2,703
- Age
- 4y ago

hers Hair Regrowth Treatment - Topical Minoxidil 5% Foam for Women - Extra Strength - Supports Thicker Fuller Hair - Non-Greasy - Unscented 2 Pack
- Price
- $38.23
- Rating
- 3.9/5
- Reviews
- 2,703
- Age
- 4y ago
Newest
by launch date
5% Minoxidil Spray for Women Hair Growth: Extra Strength Hair Regrowth Treatment Revitalize Hair Follicles & Regrow Thicker Fuller Hair Hair Loss Solution - 2 Packs
- Price
- $22.33
- Rating
- 4.3/5
- Reviews
- 802
- Age
- 7mo ago

hers Triple Threat Shampoo Conditioner & Minoxidil Set - Includes 5% Minoxidil Foam Solution - Hair Thickening & Strengthening Formula - Paraben-Free Vegan Color-Safe - 3 Count
- Price
- $44.79
- Rating
- 3.9/5
- Reviews
- 325
- Age
- 1y ago

HIMS and HERS Triple Threat Shampoo - Conditioner and 2% Minoxidil Set - Biotin - Saw Palmetto and Pumpkin Seed Oil - Regrowth for Women - Color-Safe - Paraben-Free - Napa Rose - 3 Count - 6.4 Fl Oz
- Price
- $36.00
- Rating
- 4.2/5
- Reviews
- 462
- Age
- 3y ago

hers Full Volume Shampoo & Conditioner Set - Biovolume 128 & Biotin Formula - Volumizing Shine-Boosting Hair Care - Paraben-Free - Coastal Cedar Citron Scent - 6.4 Fl Oz 2 Count
- Price
- $26.68
- Rating
- 4.3/5
- Reviews
- 339
- Age
- 3y ago

Female Libido Booster for Women - Increase Passion Desire & Excitement - Relieve Stress Reduce Dryness & Heighten Sensitivity Hers Hornygoatweed Energy Supplement for Women in the Mood Enhancer
- Price
- $23.14
- Rating
- 3.8/5
- Reviews
- 1,425
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
20
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
0%
- HIMS & HERS76%
- Hers10%
- Nutrafol7%
- Sapir's Nutrition3%
- OLIVITA2%
- WEEM2%
- Open — no brand owns it (0%)
Demand
Hers Vitamins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 3.0× · 10 of 12 months tracked
Search terms
Top Hers Vitamins search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hers hair regrowth treatment270K/yr
- hers301K/yr
- hers minoxidil for women43K/yr
- hers hair growth39K/yr
- hers gummies hair growth20K/yr
- hers minoxidil20K/yr
- hers hair regrowth treatment pill11K/yr
- hers hair growth gummies6K/yr
- hers minoxidil gummies9K/yr
- her hair regrowth for women12K/yr
Reviews and returns
What reviews say buyers love and hate about Hers Vitamins
We read the reviews and the return reasons for every product selling here.
“Metallic taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hers Vitamins questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









