hers vitamins
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$39.12avg listing price — sweet spot $15–$100
Price range
Incredible$22.33–$84.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.5M$1.5M/yr · 801K searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,202.58avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hers vitamins is a $1.5M/yr Amazon United States market (801K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
hers vitamins market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- $1.2M–$1.6M
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #143
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
20
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- HIMS & HERS76%
- Hers10%
- Nutrafol7%
- Sapir's Nutrition3%
- OLIVITA2%
- WEEM2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 44 weeks — -18.1% search growth over the last 90 days.Top hers vitamins search terms
- hers hair regrowth treatment270K/yr
- hers301K/yr
- hers minoxidil for women43K/yr
- hers hair growth39K/yr
- hers gummies hair growth20K/yr
- hers minoxidil20K/yr
- hers hair regrowth treatment pill11K/yr
- hers hair growth gummies6K/yr
- hers minoxidil gummies9K/yr
- her hair regrowth for women12K/yr
Top hers vitamins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
hers Hair Regrowth Treatment - Topical Minoxidil 2% Solution for Women - Supports Thicker Fuller Hair - Non-Greasy - Unscented 2 Pack
HIMS & HERS$27.203.9★2,703 rev
hers Hair Regrowth Treatment - Topical Minoxidil 5% Foam for Women - Extra Strength - Supports Thicker Fuller Hair - Non-Greasy - Unscented 2 Pack
HIMS & HERS$38.233.9★2,703 rev
hers Triple Threat Shampoo & Conditioner Set - Biotin Saw Palmetto & Pumpkin Seed Oil Formula - Thickens & Hydrates - Color-Safe Paraben-Free Vegan - Napa Rose Scent - 6.4 Fl Oz 2 Count
Hers$23.274.1★2,746 rev
HIMS and HERS Triple Threat Shampoo - Conditioner and 2% Minoxidil Set - Biotin - Saw Palmetto and Pumpkin Seed Oil - Regrowth for Women - Color-Safe - Paraben-Free - Napa Rose - 3 Count - 6.4 Fl Oz
HIMS & HERS$36.004.2★462 rev
Nutrafol Womens Balance Hair Growth Supplements Ages 45 and Up Clinically Tested for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 1 Month Supply
Nutrafol$84.854.2★15,776 rev
Newest
by launch date
5% Minoxidil Spray for Women Hair Growth: Extra Strength Hair Regrowth Treatment Revitalize Hair Follicles & Regrow Thicker Fuller Hair Hair Loss Solution - 2 Packs
OLIVITA$22.33802 rev
hers Triple Threat Shampoo Conditioner & Minoxidil Set - Includes 5% Minoxidil Foam Solution - Hair Thickening & Strengthening Formula - Paraben-Free Vegan Color-Safe - 3 Count
HIMS & HERS$44.79325 rev
HIMS and HERS Triple Threat Shampoo - Conditioner and 2% Minoxidil Set - Biotin - Saw Palmetto and Pumpkin Seed Oil - Regrowth for Women - Color-Safe - Paraben-Free - Napa Rose - 3 Count - 6.4 Fl Oz
HIMS & HERS$36.00462 rev
hers Full Volume Shampoo & Conditioner Set - Biovolume 128 & Biotin Formula - Volumizing Shine-Boosting Hair Care - Paraben-Free - Coastal Cedar Citron Scent - 6.4 Fl Oz 2 Count
HIMS & HERS$26.68339 rev
Female Libido Booster for Women - Increase Passion Desire & Excitement - Relieve Stress Reduce Dryness & Heighten Sensitivity Hers Hornygoatweed Energy Supplement for Women in the Mood Enhancer
Sapir's Nutrition$23.141,425 rev
Trending
90-day click momentum5% Minoxidil Spray for Women Hair Growth: Extra Strength Hair Regrowth Treatment Revitalize Hair Follicles & Regrow Thicker Fuller Hair Hair Loss Solution - 2 Packs
OLIVITA$22.334.3★
hers Triple Threat Shampoo Conditioner & Minoxidil Set - Includes 5% Minoxidil Foam Solution - Hair Thickening & Strengthening Formula - Paraben-Free Vegan Color-Safe - 3 Count
HIMS & HERS$44.793.9★
Female Libido Booster for Women - Increase Passion Desire & Excitement - Relieve Stress Reduce Dryness & Heighten Sensitivity Hers Hornygoatweed Energy Supplement for Women in the Mood Enhancer
Sapir's Nutrition$23.143.8★
hers Hair Regrowth Treatment - Topical Minoxidil 2% Solution for Women - Supports Thicker Fuller Hair - Non-Greasy - Unscented 2 Pack
HIMS & HERS$27.203.9★
hers Hair Regrowth Treatment - Topical Minoxidil 5% Foam for Women - Extra Strength - Supports Thicker Fuller Hair - Non-Greasy - Unscented 2 Pack
HIMS & HERS$38.233.9★
What buyers say about hers vitamins
What buyers praise and complain about, mined from review topics.What buyers love
“Less hair loss”
“Nice, clean taste”
“Excellent Product”
“Best Vitamins”
“Good price”
“Works well”
“No funky smell”
“As described”
“Easy Peasy”
“My hair is thicker”
What buyers complain about
“Metallic taste”
“No results”
“Too expensive”
“Makes hair worse”
“Gross smelling”
“Completely different color”
“Bad side effects”
“Doesnt grow hair”
“get really itchy”
“Too thick”
Top return reasons
Common questions
- Is hers vitamins profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the hers vitamins niche?
- 6 brands and 20 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in hers vitamins?
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Value For Money. The return rate is 0.5%.
- What does it cost to enter the hers vitamins niche?
- Listings span $22.33–$84.85; the average listing price is $39.12 (sweet spot $15–$100). The average incumbent carries 6,203 reviews — the moat a new listing must climb.