Skip to content

Hero Toner

Fail

The average product has 34,193 reviews to catch up to, so Hero Toner is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$121K/yr140K searches / yr
90-day growth
+1.4%search demand this quarter
Competition
88%top-5 click share · 6 brands · 28 sellers

Flapen Score

Hero Toner against its category

The dotted line is the Beauty & Personal Care average. Past it, Hero Toner is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hero Toner market on Amazon at a glance

Shoppers on Amazon United States searched for Hero Toner 140K times last year and spent an estimated $121K. The top 5 brands take 96% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
4.4%
Market size, estimated
$121Ka year
Peak month
June3.7× the quietest month
Top search term
clogged pores treatment22K searches a year

02 · Price

A sale here is worth $19.76.

Listings sell for $19.76 on average, from $10.31 to $32.13. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $19.76 that is $20K to $25K a year per listing.

Average price
$19.76inside the $15 to $100 sweet spot
Price range
$10.31–$32.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
$20K–$25K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Toners & Astringents. It carries 34,193 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#37in Toners & Astringents
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
34,193per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Hero Toner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

28

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 212%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Hero Toner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.7×

Search terms

Top Hero Toner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clogged pores treatment22K/yr
  • hero pore release24K/yr
  • korean pore unclogger4K/yr
  • pore skin care5K/yr
  • blackhead dissolving gel7K/yr
  • neutrogena blackhead5K/yr
  • korean white head remover8K/yr
  • proactiv blackhead dissolving gel5K/yr
  • black head remover cream5K/yr
  • cream for blackheads5K/yr

Reviews and returns

What reviews say buyers love and hate about Hero Toner

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Suitability Combination Skin”
11%of negative reviews mention “Adhesion/Stickiness”
0.7%of orders come back
“Stickiness”
A buyer, on “Adhesion/Stickiness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hero Toner questions

Answered from the same tracked data.