Is hero force shield sunscreen spf 30 profitable to sell on Amazon United States?

The niche generates $1.4M/yr across 5 tracked products. 90-day search growth is +37.2%. Flapen's verdict: Worth a look (55/100).

How competitive is the hero force shield sunscreen spf 30 niche?

2 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for hero force shield sunscreen spf 30 peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the hero force shield sunscreen spf 30 niche?

Listings span $14.62–$48.10; the average listing price is $38.39 (sweet spot $15–$100). The average incumbent carries 10,091 reviews — the moat a new listing must climb.

hero force shield sunscreen spf 30

Worth a look

Shows searches that convert (15.0% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Conversion

Incredible15.0%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$38.39

avg listing price — sweet spot $15–$100

Price range

Great$14.62–$48.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Market size

Great$1.4M

$1.4M/yr · 244K searches

Growth

Good+37.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,090.8

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, hero force shield sunscreen spf 30 is a $1.4M/yr Amazon United States market (244K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

hero force shield sunscreen spf 30 market data

Units sold / yr: 30K–40K; avg 5,000–6,000/product
Revenue / yr: $1.2M–$1.5M; units × avg price
Conversion rate: 15.0%
Avg BSR: #69
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 130 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

EltaMD71%
HERO COSMETICS29%

Demand & seasonality

Weekly Amazon search volume, last 68 weeks — +37.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top hero force shield sunscreen spf 30 search terms

elta md green tinted sunscreen53K/yr +125.2%15.1% conv.
hero sunscreen36K/yr +38.7%17.4% conv.
elta md uv skin recovery spf 5011K/yr +48.0%14.4% conv.
green sunscreen14K/yr +32.9%3.0% conv.
eltamd uv skin recovery spf 5011K/yr +52.6%8.1% conv.
green tinted sunscreen12K/yr +28.0%2.9% conv.
elta md skin recovery14K/yr -2.4%6.6% conv.
hero sunscreen for face11K/yr +23.0%16.6% conv.
hero cosmetics sunscreen9K/yr +30.1%11.2% conv.
elta md green sunscreen7K/yr +49.2%12.8% conv.

All search terms

Top hero force shield sunscreen spf 30 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EltaMD UV Skin Recovery Green Tint All Mineral Redness Reduction Sensitive Skin Face Sunscreen SPF 50

EltaMD$48.104.4★858 rev

Hero Cosmetics Force Shield Superlight Sunscreen SPF 30 1.69 Fl Oz

HERO COSMETICS$14.624.4★3,233 rev

EltaMD UV Skin Recovery 100% Mineral Sunscreen SPF 50 Redness Correcting Face Sunscreen Safe for Sensitive Skin 1.7oz

EltaMD$47.084.5★255 rev

EltaMD UV Clear Tinted Sunscreen for Face SPF 46 with Zinc Oxide Oil-Free Dermatologist Recommended For Acne-Prone Sensitive Skin 1.7 oz

EltaMD$43.434.6★21,254 rev

EltaMD UV Daily Tinted SPF 40 Face Sunscreen Moisturizer with Zinc Oxide Tinted Daily Face Moisturizer with SPF Sunscreen for Dry Skin 1.7 oz Pump

EltaMD$38.734.6★24,854 rev

Newest

by launch date

EltaMD UV Skin Recovery Green Tint All Mineral Redness Reduction Sensitive Skin Face Sunscreen SPF 50

EltaMD$48.10858 rev

1y ago

EltaMD UV Skin Recovery 100% Mineral Sunscreen SPF 50 Redness Correcting Face Sunscreen Safe for Sensitive Skin 1.7oz

EltaMD$47.08255 rev

1y ago

Hero Cosmetics Force Shield Superlight Sunscreen SPF 30 1.69 Fl Oz

HERO COSMETICS$14.623,233 rev

4y ago

EltaMD UV Clear Tinted Sunscreen for Face SPF 46 with Zinc Oxide Oil-Free Dermatologist Recommended For Acne-Prone Sensitive Skin 1.7 oz

EltaMD$43.4321,254 rev

10y ago

EltaMD UV Daily Tinted SPF 40 Face Sunscreen Moisturizer with Zinc Oxide Tinted Daily Face Moisturizer with SPF Sunscreen for Dry Skin 1.7 oz Pump

EltaMD$38.7324,854 rev

12y ago

Common questions

Is hero force shield sunscreen spf 30 profitable to sell on Amazon United States?: The niche generates $1.4M/yr across 5 tracked products. 90-day search growth is +37.2%. Flapen's verdict: Worth a look (55/100).
How competitive is the hero force shield sunscreen spf 30 niche?: 2 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for hero force shield sunscreen spf 30 peak?: Demand is steady year-round — the busiest month runs 1.8× the quietest.
What does it cost to enter the hero force shield sunscreen spf 30 niche?: Listings span $14.62–$48.10; the average listing price is $38.39 (sweet spot $15–$100). The average incumbent carries 10,091 reviews — the moat a new listing must climb.