Is hero face wash profitable to sell on Amazon United States?

The niche generates $7K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.9%. Flapen's verdict: Skip it (28/100).

How competitive is the hero face wash niche?

2 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hero face wash?

Top complaints mined from reviews: Functionality-Overall, Color, Moist/Dry. The return rate is 1.1%.

When does demand for hero face wash peak?

Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 2.2× the quietest.

What does it cost to enter the hero face wash niche?

Listings span $11.25–$19.21; the average listing price is $15.67 (sweet spot $15–$100). The average incumbent carries 1,686 reviews — the moat a new listing must climb.

hero face wash

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$15.67

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$11.25–$19.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,686

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-36.9%

90-day search growth — must beat 0% to launch

Market size

Bad$7K

$7K/yr · 17K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, hero face wash is a $7K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 28/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

hero face wash market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $8K–$12K; units × avg price
Conversion rate: 2.7%
Avg BSR: #318
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 17.2%
Avg brand age: 74 months
Avg seller age: 146 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

HERO COSMETICS96%
BYOMA4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -36.9% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.2×

Open Trend

Top hero face wash search terms

hero face wash11K/yr -35.1%1.2% conv.
hero cleanser4K/yr -30.7%1.6% conv.
hero clear collective2K/yr -58.8%0.7% conv.

All search terms

Top hero face wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hero Cosmetics Pore Release Blackhead Clearing Solution 3.38 Fl Oz

HERO COSMETICS$18.314.4★3,153 rev

HERO COSMETICS Dissolve Away Daily Cleansing Balm 2.2 Fl Oz

HERO COSMETICS$11.254.6★171 rev

Hero Cosmetics Pimple Correct Acne Clearing Gel Pen - Maximum Strength 2% Salicylic Acid Derm-Tested Formula for Current and Future Zits (1 Count)

HERO COSMETICS$19.214.4★125 rev

Hero Cosmetics Dark Spot Correct Spot-Fading 15% Vitamin C plus Hyaluronic Acid Serum. Improves the Look of Post Blemish Marks in 7 Days. Twist Applicator and Rollerball Tip for Easy Application. 10mL

HERO COSMETICS$19.114.1★242 rev

Hero Cosmetics Force Shield Superlight Sunscreen SPF 30 1.69 Fl Oz

HERO COSMETICS$14.624.4★3,233 rev

Newest

by launch date

Hero Cosmetics Pimple Correct Acne Clearing Gel Pen - Maximum Strength 2% Salicylic Acid Derm-Tested Formula for Current and Future Zits (1 Count)

HERO COSMETICS$19.21125 rev

7mo ago

HERO COSMETICS$19.11242 rev

1y ago

HERO COSMETICS Dissolve Away Daily Cleansing Balm 2.2 Fl Oz

HERO COSMETICS$11.25171 rev

2y ago

BYOMA Creamy Jelly Cleanser - Hydrating Facial Cleanser for Skin Barrier Repair -Tri-Ceramide Face Wash for Sensitive Skin & All Skin Types - Gently Removes Makeup & Excess Oil - 5.91 fl oz

BYOMA$11.523,192 rev

3y ago

Hero Cosmetics Pore Release Blackhead Clearing Solution 3.38 Fl Oz

HERO COSMETICS$18.313,153 rev

3y ago

What buyers say about hero face wash

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall10%

“Fabulous product”

Suitability Combination Skin10%

“Great for sensitive skin”

Cleansing9%

“Squeaky clean”

Soft Feel6%

“Skin so soft”

Efficiency6%

“It works great”

Value For Money5%

“its definitely worth the price”

Moist/Dry4%

“skin is hydrated”

Ease Of Application4%

“Great applicator”

Symptom Reduction3%

“My pimples have reduced”

Ease Of Cleaning3%

“Clean”

What buyers complain about

Functionality-Overall9%

“Doesnt work”

Color8%

“I shouldnt have gotten the green tinted one”

Moist/Dry8%

“dried me out”

Smell6%

“weird smell”

Allergies5%

“irritated after one use”

Suitability Dry Skin5%

“It makes my skin dry”

Symptom Reduction4%

“unfortunately did not notice any improvement at all”

Skin Health3%

“However, it burns my eyes something awful”

Ease Of Cleaning3%

“Burns eyes and does a questionable amount of cleansing”

Sensitivity-Overall3%

“Burned my eyes”

Top return reasons

Functionality-Overall14%

Motor Power12%

Advertised Vs Actual Product9%

Product Condition8%

Leak-Proof7%

Moist/Dry5%

Value For Money4%

Smell4%

Skin Health4%

Defective Material/Parts3%

Common questions

Is hero face wash profitable to sell on Amazon United States?: The niche generates $7K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.9%. Flapen's verdict: Skip it (28/100).
How competitive is the hero face wash niche?: 2 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hero face wash?: Top complaints mined from reviews: Functionality-Overall, Color, Moist/Dry. The return rate is 1.1%.
When does demand for hero face wash peak?: Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 2.2× the quietest.
What does it cost to enter the hero face wash niche?: Listings span $11.25–$19.21; the average listing price is $15.67 (sweet spot $15–$100). The average incumbent carries 1,686 reviews — the moat a new listing must climb.