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Hero Face Wash

Fail

The top 5 products take 100% of clicks, so Hero Face Wash is a Fail.

Flapen Score
28
28 / 100
Ranks 10,755 of 10,978 Beauty & Personal Care niches · −20 vs the category median of 48
Market size
$7K/yr17K searches / yr
90-day growth
-36.9%search demand this quarter
Competition
100%top-5 click share · 2 brands · 7 sellers

Flapen Score

Hero Face Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Hero Face Wash is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hero Face Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Hero Face Wash 17K times last year and spent an estimated $7K. All 2 brands take every click. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -36.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-36.9%
Conversion, latest week
2.7%
Market size, estimated
$7Ka year
Peak month
August2.2× the quietest month
Top search term
hero face wash11K searches a year

02 · Price

A sale here is worth $15.67.

Listings sell for $15.67 on average, from $11.25 to $19.21. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $15.67 that is $0 to $2K a year per listing.

Average price
$15.67inside the $15 to $100 sweet spot
Price range
$11.25–$19.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #318 within Cleansers. It carries 1,686 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
17.2%
Average rank
#318in Cleansers
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,686per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Hero Face Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%
  • Open — no brand owns it (0%)

Demand

Hero Face Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.2×

Search terms

Top Hero Face Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hero face wash11K/yr
  • hero cleanser4K/yr
  • hero clear collective2K/yr

Reviews and returns

What reviews say buyers love and hate about Hero Face Wash

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Functionality-Overall”
1.1%of orders come back
“Doesnt work”
A buyer, on “Functionality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Hero Face Wash questions

Answered from the same tracked data.