Hero

Shoppers searched for this 991K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

991K

Growth, 90 days vs prior 90

-37.8%

Conversion, latest week

6.8%

Market size, estimated

$1.1Ma year

Peak month

March2.9× the quietest month

Top search term

hero546K searches a year

Listings sell for $15.81 on average, from $10.85 to $24.01. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $15.81 that is $24K to $32K a year per listing.

Average price

$15.81inside the $15 to $100 sweet spot

Price range

$10.85–$24.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

$24K–$32K

Returns

0.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #376 within Face Moisturizers. It carries 23,956 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

11.4%

Average rank

#376in Face Moisturizers

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

23,956per listing

Listings tracked

16

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

62 months