Is hermes deodorant for men profitable to sell on Amazon United States?

The niche generates $48K/yr across 10 tracked products. 90-day search growth is +3.4%. Flapen's verdict: Skip it (49/100).

How competitive is the hermes deodorant for men niche?

3 brands and 23 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hermes deodorant for men?

Top complaints mined from reviews: Value For Money, Allergies, Durability. The return rate is 0.7%.

What does it cost to enter the hermes deodorant for men niche?

Listings span $29.63–$50.83; the average listing price is $43.01 (sweet spot $15–$100). The average incumbent carries 539 reviews — the moat a new listing must climb.

hermes deodorant for men

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$43.01

avg listing price — sweet spot $15–$100

Price range

Incredible$29.63–$50.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good538.7

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.4%

90-day search growth — must beat 0% to launch

Competition

Bad84%

top-5 click share — a locked-up shelf

Market size

Bad$48K

$48K/yr · 10K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, hermes deodorant for men is a $48K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

hermes deodorant for men market data

Units sold / yr: 1K–1K; avg 100–250/product
Revenue / yr: $43K–$54K; units × avg price
Conversion rate: 11.8%
Avg BSR: #1,488
Page quality: 0%
Prime: 90%
Sponsored: 30%
Out of stock: 13.5%
Avg brand age: 125 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Hermès94%
Armani Beauty4%
Aesop2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 41 weeks — +3.4% search growth over the last 90 days.

Open Trend

Top hermes deodorant for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Terre D Hermes By Hermes For Men. Deodorant Stick 2.6 Oz / 75 Ml

Hermès$50.834.6★3,230 rev

HERMES Terre Dhermes Deodorant Stick

Hermès$48.833.1★2 rev

Terre D Hermes By Hermes For Men. Deodorant Natural Spray 5.0 Oz / 150 Ml

Hermès$50.544.2★484 rev

Hermes Terre Dhermes for Men Deodorant Spray 5 Ounce

Hermès$47.964.6★152 rev

Hermes H24 for Men Refreshing Deodorant Stick 2.6 Ounce

Hermès$43.803.9★48 rev

Newest

by launch date

Armani beauty - Acqua di Gio -Deodorant - Cologne for Men - Long Lasting Fragrance with Bergamot notes Jasmine White Musks Patchouli & Cedarwood 2.6 Oz

Armani Beauty$29.631,049 rev

1y ago

Hermes H24 for Men Refreshing Deodorant Stick 2.6 Ounce

Hermès$43.8048 rev

3y ago

Hermes H24 Refreshing Deodorant Spray for Men 5.0 Ounce

Hermès$47.5754 rev

3y ago

Aesop Aluminum Free Roll On Deodorant for Women & Men | Vetiver Zinc and Tea Tree to Reduce Odor | Alcohol-Free Formula for Sensitive Skin | Woody & Earthy | 1.6 oz

Aesop$36.84305 rev

7y ago

HERMES DORANGE VERT by Hermes DEODORANT SPRAY 5 OZ

Hermès$38.6613 rev

10y ago

What buyers say about hermes deodorant for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell58%

“The scent is fresh and pleasant,”

Quality-Overall9%

“Great product”

Value For Money5%

“worth it to me”

Allergies4%

“No irritation”

Durability3%

“Long-lasting”

Advertised Vs Actual Product2%

“met my expectations”

Ease Of Use2%

“Easy to use”

Ease Of Application1%

“quite easy to apply”

Soft Feel1%

“Tenderness and courage”

Adhesion/Stickiness1%

“Sticks well fairly”

What buyers complain about

Value For Money16%

“Very expensive”

Allergies15%

“Causes a rash”

Durability13%

“Doesnt last”

Smell13%

“it would give off a bad chemical odor”

Strength7%

“Very weak”

Breathability2%

“it doesnt control perspiration odor”

Advertised Vs Actual Product2%

“Not as described”

Functionality-Overall2%

“Doesn't work”

Adhesion/Stickiness2%

“Sticky”

Skin Health2%

“Caused skin irritation”

Top return reasons

Smell47%

Advertised Vs Actual Product15%

Functionality-Overall9%

Durability5%

Value For Money4%

Size-Overall4%

Quality-Overall3%

Defective Material/Parts3%