Hermes

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+10.2%

Conversion, latest week

1.1%

Market size, estimated

$2.4Ma year

Peak month

January1.7× the quietest month

Top search term

hermes612K searches a year

Listings sell for $178.16 on average, from $8.12 to $3934.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $178.16 that is $45K to $89K a year per listing.

Average price

$178.16above the $15 to $100 sweet spot

Price range

$8.12–$3934.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$45K–$89K

Returns

3.6%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #802 within Men's. It carries 938 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

98%

Out of stock, average day

3.2%

Average rank

#802in Men's

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

938per listing

Listings tracked

44

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months