hermes
Worth a lookShows a $2.4M/yr market, but prices mostly outside the sweet spot ($8.12–$3934.42) keeps it on the watch list.
Market size
Incredible$2.4M$2.4M/yr · 1.3M searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good938.48avg incumbent reviews — the moat a new listing must climb
Avg price
Good$178.16avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$8.12–$3934.42cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, hermes is a $2.4M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Mar. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
hermes market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $2.7M–$3.6M
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #802
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 86%
- Out of stock
- 3.2%
- Avg brand age
- 44 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
68
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
43%
Top 20: 79%
Open market
10%
- Hermès48%
- Relang19%
- nratto12%
- ANDANTINO5%
- WHAT GOES AROUND COMES AROUND3%
- Fianmy2%
- Open — no brand owns it (9 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.2% search growth over the last 90 days.Peak months: Jan, Mar · busiest ÷ quietest = 1.7×
Top hermes search terms
- hermes612K/yr
- herms211K/yr
- terre dhermes for men97K/yr
- hermes perfume for women82K/yr
- hermes perfume60K/yr
- hermes cologne for men44K/yr
- terre dhermes25K/yr
- terre dhermes parfum16K/yr
- hermes perfume for men22K/yr
- hermes terre dhermes for men17K/yr
Top hermes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Terre DHermes by Hermes for Men 6.7 oz oz Eau de Toilette Spray
Hermès$113.134.5★2,434 rev
nratto Womens Reversible Pashmina Shawl Wrap for Women Big Scarf Holiday Gifts Khaki and White
nratto$19.234.6★456 rev
Relang Satin Scarf Mulberry Silk Printed Head Wrap Hair Band 7 x 59
Relang$8.874.7★406 rev
Relang Satin Scarf Mulberry Silk Printed Head Wrap Hair Band 7 x 59
Relang$8.124.7★406 rev
Hermes Terre D Hermes By Hermes For Men. Parfum Spray 2.5 Oz / 75 Ml (187417)
Hermès$87.514.4★1,769 rev
Newest
by launch date
Shopbop Archive Womens Pre-Loved Hermes Bearn Souffle Wallet Leather Blue One Size
Hermès$1374.980 rev
Terre DHermes by Hermes for Men 3.3 oz Eau de Parfum Intense Refillable Spray
Hermès$97.4742 rev
nratto Womens Reversible Pashmina Shawl Wrap for Women Big Scarf Holiday Gifts Khaki and White
nratto$19.23456 rev
Hermes Womens Pre-Loved Blue Epsom Evelyne III PM Bag Blue One Size
WHAT GOES AROUND COMES AROUND$3934.420 rev
Relang Womens Belts with Gold Buckle Fashion Waist Band Elegant Ladies Belt Gift for Women
Relang$18.81691 rev
Trending
90-day click momentum
KKXIU Black Designer Crossbody Bags for Women
KKXIU$27.774.5★
nratto Womens Reversible Pashmina Shawl Wrap for Women Big Scarf Holiday Gifts Khaki and White
nratto$19.234.6★
Fianmy Womens Leather Belts for Jeans Dresses Pants Fashion Waist Belt Elegant Ladies Belts for Women with Gold Buckle (Beige L:Fit Waist Size 33-38)
Fianmy$17.274.4★
Relang Womens Belts with Gold Buckle Fashion Waist Band Elegant Ladies Belt Gift for Women
Relang$18.344.6★
MPRAINBOW 18K Gold Plated Stainless Steel Womens Stackable Floral Bracelet Set Bangle Chain Non Tarnish Trendy Jewelry Gifts for Girlfriend Christmas Valentines Birthday White 3Pcs
MPRAINBOW$17.634.4★
What buyers say about hermes
What buyers praise and complain about, mined from review topics.What buyers love
“Great scent”
“Great quality for price point”
“The color is absolutely beautiful”
“Good value”
“Glasses fit well”
“It was very stylish”
“Easy to adjust”
“and sleek/chic design”
“The product was as expected - Thank you”
“The adjustable strap at the back stretches very smoothly while providing a secure, firm hold, making it highly versatile for use with both pants and dresses”
What buyers complain about
“Its not the strong origanal smell”
“Sizing is a bit big”
“Poor quality”
“If genuine leather, it doesnt look like it very cheap looking Had to return”
“Broke”
“Look very expensive”
“Didnt like color”
“Hard to attach strap”
“cheap material”
“Very flimsy, doesnt hold your glasses very well, youd go to grab your glasses and theyre lost forever”
Top return reasons
Common questions
- Is hermes profitable to sell on Amazon United States?
- The niche generates $2.4M/yr across 44 tracked products. 90-day search growth is +10.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the hermes niche?
- 15 brands and 68 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in hermes?
- Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 3.6%.
- When does demand for hermes peak?
- Demand peaks in Jan–Mar; the busiest month runs 1.7× the quietest.
- What does it cost to enter the hermes niche?
- Listings span $8.12–$3934.42; the average listing price is $178.16 (sweet spot $15–$100). The average incumbent carries 938 reviews — the moat a new listing must climb.