herbivore eye cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$24.83–$81.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$49.29avg listing price — sweet spot $15–$100
Review moat
Great318.09avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$142K$142K/yr · 73K searches
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, herbivore eye cream is a $142K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
herbivore eye cream market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $148K–$197K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #1,188
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 11.5%
- Avg brand age
- 74 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
42%
Top 20: 96%
Open market
0%
- HERBIVORE100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -21.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Top herbivore eye cream search terms
- herbivore43K/yr
- herbivore botanicals15K/yr
- herbivore skincare11K/yr
- herbivore moon dew eye cream975/yr
- herbivore eye cream2K/yr
- herbivore supernova eye cream444/yr
- supernova eye cream263/yr
Top herbivore eye cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HERBIVORE Pink Cloud Creamy Jelly Cleanser | Hydrating Face Wash with Rosewater Squalane + Tremella Mushroom Gently Cleanses + Removes Makeup Vegan Plant-Based Cruelty-Free 100 mL / 3.4 oz
HERBIVORE$24.834.6★548 rev
HERBIVORE Moon Dew Eye Cream | 1% Bakuchiol + Peptides Anti Aging 0.5 oz
HERBIVORE$43.804.0★160 rev
HERBIVORE Nova Brightening Face Serum | 15% Vitamin C + Turmeric 1 Fl Oz
HERBIVORE$61.414.2★205 rev
HERBIVORE Bakuchiol Retinol Alternative Face Serum | Anti-Aging 1 oz
HERBIVORE$64.664.7★38 rev
HERBIVORE Aquarius BHA Face Cleanser for Oily & Acne-Prone Skin 2.02 oz
HERBIVORE$24.954.5★173 rev
Newest
by launch dateHERBIVORE Bakuchiol Retinol Alternative Face Serum | Anti-Aging 1 oz
HERBIVORE$64.6638 rev
HERBIVORE Tremella Silky Hydration Gel Cream - Hydrating Lightweight Facial Moisturizer with Squalane Plant-based Vegan Cruelty-free 50 mL / 1.7 oz
HERBIVORE$45.5056 rev
HERBIVORE Emerald Facial Oil | Calms Redness & Moisturizes 1.7 Fl Oz
HERBIVORE$81.68529 rev
HERBIVORE Coconut Milk Bath Soak | Skin Softening 8 Oz (2 Pack)
HERBIVORE$39.571,567 rev
HERBIVORE Green Magic Face Serum | Redness Reducing Cica + Ceremides 1 oz
HERBIVORE$44.5454 rev
Trending
90-day click momentumHERBIVORE Bakuchiol Retinol Alternative Face Serum | Anti-Aging 1 oz
HERBIVORE$64.664.7★
HERBIVORE Emerald Facial Oil | Calms Redness & Moisturizes 1.7 Fl Oz
HERBIVORE$81.684.6★
HERBIVORE Lapis Facial Oil | Balances Oil & Soothes Redness with Blue Tansy & Squalane | Safe for Oily & Acne Prone Skin Non-Comedogenic Vegan 30 mL / 1 oz
HERBIVORE$53.514.5★
HERBIVORE Moon Dew Eye Cream | 1% Bakuchiol + Peptides Anti Aging 0.5 oz
HERBIVORE$43.804.0★
HERBIVORE Phoenix Facial Oil | Deep Renewal Anti-Aging Face Oil with Rosehip CoQ10 & Vitamin E | Deeply Moisturizing for Dull & Dry Skin Vegan 30 mL / 1 oz
HERBIVORE$53.554.6★
What buyers say about herbivore eye cream
What buyers praise and complain about, mined from review topics.What buyers love
“I feel like it feels smoother as well”
“doesnt seem harsh or irritating on my skin so far”
“Quality Face serum”
“it has a nice light scent”
“Moisturizing”
“pleasant when I ensure my skin is thoroughly dry after cleansing before applying the serum”
“It absorbs so well”
“Made my face feel clean and fresh”
“my overall texture feels more even”
“Totally worth the money”
What buyers complain about
“Little pricey,”
“Strong smell”
“Every time Ive tried it in the past, it ended in irritation, dryness, or my skin just looking angry”
“Ineffective”
“it severely dried out my skin”
“So I cant honestly say yet whether it noticeably changes skin texture or reduces wrinkles over time”
“this was no better on my skin than scrubs purchased locally”
“Too Pricey vs quality”
“Most days it would not absorb into my skin”
“I can't use a lotion that leaves residue everywhere”
Top return reasons
Common questions
- Is herbivore eye cream profitable to sell on Amazon United States?
- The niche generates $142K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the herbivore eye cream niche?
- 1 brands and 2 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in herbivore eye cream?
- Top complaints mined from reviews: Value For Money, Smell, Allergies. The return rate is 2.1%.
- When does demand for herbivore eye cream peak?
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the herbivore eye cream niche?
- Listings span $24.83–$81.68; the average listing price is $49.29 (sweet spot $15–$100). The average incumbent carries 318 reviews — the moat a new listing must climb.